tag:blogger.com,1999:blog-38628539811417092912024-03-04T20:11:12.162-08:00Inside Bowda PRThe inner musings of a cross culture communications & PR agency Anonymoushttp://www.blogger.com/profile/08206230842009559124noreply@blogger.comBlogger34125tag:blogger.com,1999:blog-3862853981141709291.post-38321609473773096152018-01-23T19:58:00.002-08:002018-01-23T20:00:31.319-08:00What You Need to Know About the New Facebook Algorithm <div class="MsoNormal">
<o:p>Facebook recently announced that it will be rolling out a new algorithm, and it has gotten brands and businesses alike abuzz with worry about what these changes mean for them. </o:p><span style="font-size: 12pt;">The reality is that your newsfeed will favour content from your friends, family, and groups over business pages, which really, is what Facebook was originally all about. </span></div>
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Yes, unfortunately your organic reach will probably drop. The good news? These changes forces brands to up their content game. We've been preaching quality over quantity for years, and that earning engagement online is like winning the Stanley Cup of social media, and platforms are finally getting on board. </div>
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<o:p><br class="Apple-interchange-newline" />How can your brand stand out with these changes?</o:p></div>
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<!--[if !supportLists]--><b><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; line-height: normal;">
</span></span></span><!--[endif]--></b><i style="mso-bidi-font-style: normal;"><b>Comments = King </b><o:p></o:p></i></div>
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The new algorithm favours authentic engagement above
everything else. Not only should you be taking the time to comment on others
posts, but you should focus your posts on asking thought provoking questions and
encouraging engagement as well. <o:p></o:p></div>
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<i style="mso-bidi-font-style: normal;">What not to do:</i>
Increasing engagement does not mean bugging your audience to comment on every. single. post. You wouldn’t do this in real life, so don’t do it online either. <o:p></o:p></div>
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<!--[if !supportLists]--><b><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; line-height: normal;">
</span></span></span><!--[endif]--></b><i style="mso-bidi-font-style: normal;"><b>Now is the
time to give Facebook Live a try </b><o:p></o:p></i></div>
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The keyword here is <i style="mso-bidi-font-style: normal;">live</i>.
According to Mark Zuckerberg “live videos often lead to discussion among
viewers on Facebook – in fact, live videos on average get six times as many
interactions as regular videos.”<o:p></o:p></div>
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<i style="mso-bidi-font-style: normal;">What not to do: </i>Of
coure this isn’t a catchall; use Facebook live when appropriate but don’t
overkill it with irrelevant topics. Does your breakfast really need to be
shared on Facebook live? Probably not. <o:p></o:p></div>
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<!--[if !supportLists]--><b><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; line-height: normal;">
</span></span></span><!--[endif]--></b><i style="mso-bidi-font-style: normal;"><b>Personal
branding is where it’s at </b><o:p></o:p></i></div>
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Think outside the box of your business page. Use your
personal account to build relationships and reach people. If you are an
entrepreneur or business owner, it’s pretty much expected that you eat,
breathe, and live your business, so why not spark conversations with your network
about ideas or hear their suggestions?<o:p></o:p></div>
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<i>What not to do:</i> There’s a fine line between promoting your
biz and spamming. Building relationships does not mean talking about your biz
24/7; it’s about nurturing your current connections through a wide range of
personal and professional conversations. </div>
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<b><br /></b></div>
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</span></span></span><!--[endif]--></b><i style="mso-bidi-font-style: normal;"><b>Be a good
listener</b><o:p></o:p></i></div>
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<div class="MsoNormal">
Listening skills are going to be even more important with
these changes. The only way to have an accurate pulse on who your audience
actually is, is to listen to them. Take the time to hear what they care about,
what they’re talking about, and where they spend their time online. <o:p></o:p></div>
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<o:p></o:p></div>
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<br /></div>
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<i>What not to do</i>: Don’t forget to listen to your competitors
too. You probably share an audience, so if they aren’t talking about you, they
just might be talking about them.</div>
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<br /></div>
<div class="MsoNormal">
<span style="font-size: 12pt;">Facebook returning to it’s roots means that your
brand should as well. Think back on the classic building blocks of relationships and communications – creating trust, two-way conversations, and
transparency. </span></div>
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<span style="font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-size: 12pt;">Social media doesn't replace real </span>relationships<span style="font-size: 12pt;">; it merely provides a medium to further them. The key here is to treat your online </span>relationships<span style="font-size: 12pt;"> the same as you would if you were face to face, and by the sounds of it, this new algorithm will reward real relationships </span>accordingly<span style="font-size: 12pt;"> and help cut out the fake news. </span></div>
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<span style="font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<i>What do you think of these changes? Do you have any concerns?</i></div>
Anonymoushttp://www.blogger.com/profile/08206230842009559124noreply@blogger.com0tag:blogger.com,1999:blog-3862853981141709291.post-55338190557393562402018-01-04T07:53:00.000-08:002018-01-04T07:53:46.498-08:00Twitter Chats 101 <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<div class="separator" style="clear: both; text-align: center;">
</div>
</div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Congratulations! You finally joined the Twitter world, and are ready to dive in. Although if you are in the Public Relations field, you have hopefully been on Twitter for some time now. Here at Bowda, we love Twitter chats. They are a great way to connect with colleagues on a global level, and engage in great conversations. </span></div>
<b id="docs-internal-guid-496c678d-c1d1-0153-61e5-cf62dca936b9" style="font-weight: normal;"><br /></b>
<br />
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">What is a Twitter chat anyways? A Twitter chat is a scheduled discussion around a specific topic. Twitter users participate by following a designated hashtag and including it in their own tweets. Most chats take place over an hour, and happen one to four times a month. </span></div>
<b style="font-weight: normal;"><br /></b>
<br />
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Here are our top 3 tips for participating in a Twitter chat:</span></div>
<b style="font-weight: normal;"><br /></b>
<br />
<ol style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Find a Twitter chat that interests you</span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. There are plenty of resources that provide lists of current Twitter chats. We suggest using Tweet Report’s website as they have a great list of chats organized by day of the week. Check them out here: </span><a href="http://www.tweetreports.com/twitter-chat-schedule/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">http://www.tweetreports.com/twitter-chat-schedule/</span></a><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
</li>
</ol>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Since Twitter chats can be global, remember to check their timezone. Once you have picked a chat, schedule it into your calendar so you don’t miss it. Just a few that we participate in are: #HootChat, #Bufferchat, #SocialROI and #semrushchat. </span></div>
<b style="font-weight: normal;"><br /></b>
<br />
<ol start="2" style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Prepare your toolkit.</span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Twitter chats are fast paced, and over before you know it. Here are a few free tools to help you follow along: </span></div>
</li>
</ol>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Tweetchat</span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> uses the hashtag given and provides you with a feed similar to Twitter that is the specific chat. This stream is updated in real time, and you can easily RT and create your own tweets while using it. Plus they include the hashtag for you, so you don’t have to worry about forgetting it. </span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Tweetdeck </span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">is similar. You enter your hashtag and authorize your account to start, and the rest is simple. This tool allows you to create multiple columns so you can see all aspects of the chat at once. You can event schedule a tweet within the program. </span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Access both tools here: </span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;">
<a href="https://tweetdeck.twitter.com/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">https://tweetdeck.twitter.com/</span></a></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;">
<a href="http://tweetchat.com/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">http://tweetchat.com/</span></a></div>
<b style="font-weight: normal;"><br /></b>
<br />
<ol start="3" style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 700; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Get involved and follow up. </span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Twitter chats are fun, and you can learn a lot while participating! For many people’s first Twitter chats, they simply observe. Once you are comfortable, you can start replying to questions yourself and adding your own input. It is great to retweet tweets you agree with, and tweet at your fellow participants. Do not hesitate to follow users and thank others for following you. Just as you should at a networking event, follow up with people after a chat! This is a key to expanding your reach and network on Twitter.</span></div>
</li>
</ol>
<br />
<br />
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">There you have it, our top 3 tips for Twitter chats! Each chat is a great opportunity to expand your network, and learn about the topic at hand. Now that you know how, and why to participate in Twitter chats, we hope you put these tips to use. Happy tweeting! </span></div>
Anonymoushttp://www.blogger.com/profile/08206230842009559124noreply@blogger.com0tag:blogger.com,1999:blog-3862853981141709291.post-60978901222443141962017-06-12T07:55:00.001-07:002017-06-12T07:55:36.226-07:004 PR/Communications Events to Attend in Ottawa<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: #1d2129; font-family: Georgia; font-size: 13pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Summer has (finally) arrived, and the temptation is high to ditch all responsibilities to have fun in the sun. Just because the heat is here, it doesn’t mean you can’t mix business with pleasure! Check out the following four public relations and communications events happening right here in your city this summer. Whether you are a public relations or communications professional or student, you might want to consider checking out these amazing networking and professional development opportunities!</span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: #1d2129; font-family: Georgia; font-size: 13pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<a href="https://business.facebook.com/CPRSOttawaGatineau/" style="text-decoration: none;"><span style="background-color: transparent; color: #365899; font-family: 'Times New Roman'; font-size: 13pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Canadian Public Relations Society (CPRS) Ottawa-Gatineau...</span></a><span style="background-color: transparent; color: #1d2129; font-family: 'Times New Roman'; font-size: 13pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> AGM</span></div>
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<span style="background-color: transparent; color: #1d2129; font-family: Georgia; font-size: 13pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The Ottawa Chapter of the</span><a href="https://business.facebook.com/CPRSNational/" style="text-decoration: none;"><span style="background-color: transparent; color: #1d2129; font-family: Georgia; font-size: 13pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #365899; font-family: 'Times New Roman'; font-size: 13pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The Canadian Public Relations Society (CPRS)</span></a><span style="background-color: transparent; color: #1d2129; font-family: Georgia; font-size: 13pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> will be hosting their Annual General Meeting on </span><span style="background-color: transparent; color: #1d2129; font-family: 'Times New Roman'; font-size: 13pt; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">June 13th</span><span style="background-color: transparent; color: #1d2129; font-family: Georgia; font-size: 13pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> from </span><span style="background-color: transparent; color: #1d2129; font-family: 'Times New Roman'; font-size: 13pt; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">5:00-7:00pm</span><span style="background-color: transparent; color: #1d2129; font-family: Georgia; font-size: 13pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. This event is important because new members to the board of directors will be elected. They will also provide a presentation of their annual reports on the student program, professional development, and their financial position. Whether or not you have been involved with this CPRS chapter before, attending their AGM will give you a great idea of the benefits of being a member. This event also doubles as a great networking opportunity with local public relations professionals. The event will be held at Alt Hotel Ottawa. Get your tickets here:</span><a href="https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.eventbrite.ca%2Fe%2Fcprs-ottawa-gatineau-2017-annual-general-meeting-assemblee-generale-annuelle-2017-de-la-srpc-ottawa-tickets-34910309676&h=ATPenXIzN7EpWd1q1beUeV70mILxXmGWYxZJhjOkqwtd32xbtLgsmKTXg07jmARh9qjBEOAOiR59yf_StjrIhXAlSiFz5s0Ifsl5gHVh7seeLcKx1WZjkDrdCw93eeLvSl0xdL_dHIx6_Js&s=1" style="text-decoration: none;"><span style="background-color: transparent; color: #1d2129; font-family: Georgia; font-size: 13pt; font-style: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #365899; font-family: 'Times New Roman'; font-size: 13pt; font-style: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-position: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">https://www.eventbrite.ca/e/cprs-ottawa-gatineau-2017-annual-general-meeting-assemblee-generale-annuelle-2017-de-la-srpc-ottawa-tickets-34910309676</span></a></div>
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<a href="https://business.facebook.com/IABCOttawa/" style="text-decoration: none;"><span style="background-color: transparent; color: #365899; font-family: 'Times New Roman'; font-size: 13pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">IABC Ottawa</span></a><span style="background-color: transparent; color: #1d2129; font-family: 'Times New Roman'; font-size: 13pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> AGM</span></div>
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<span style="background-color: transparent; color: #1d2129; font-family: Georgia; font-size: 13pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Similarly, the Ottawa chapter of the International Association for Business Communicators will be hosting their Annual General Meeting on </span><span style="background-color: transparent; color: #1d2129; font-family: 'Times New Roman'; font-size: 13pt; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">June 20th</span><span style="background-color: transparent; color: #1d2129; font-family: Georgia; font-size: 13pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, from </span><span style="background-color: transparent; color: #1d2129; font-family: 'Times New Roman'; font-size: 13pt; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">5:30-8:00pm</span><span style="background-color: transparent; color: #1d2129; font-family: Georgia; font-size: 13pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> at the 3 Brewers on Sparks Street. Voting for their new executive board will take place, as well as some awards. There will be time to network and connect with communications professionals over cocktails during the evening. Reserve your ticket here:</span><a href="https://l.facebook.com/l.php?u=http%3A%2F%2Fottawa.iabc.com%2Fevents%2Fcelebrate-ottawas-communications-community-at-the-iabc-end-of-season-event%2F&h=ATM2iMkSrQp5wyJlnPUzTdHNQHILP9H8YLF3ZdjHklvvGii1ZCWfnnL2jRPXVoelLITyT6iQ2TljAuyczokC70DeN2JftRUso_UDFHA9QmNKAgPwnLQRwAYsc6TtZcFwr7pvxWIWnIiPbMo&s=1" style="text-decoration: none;"><span style="background-color: transparent; color: #1d2129; font-family: Georgia; font-size: 13pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #365899; font-family: 'Times New Roman'; font-size: 13pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">http://ottawa.iabc.com/events/celebrate-ottawas-communications-community-at-the-iabc-end-of-season-event/</span></a></div>
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<span style="background-color: transparent; color: #1d2129; font-family: Georgia; font-size: 13pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Additionally, if you want to help IABC Ottawa build their strategy for their chapter, you’ll want to attend one of their </span><span style="background-color: transparent; color: #1d2129; font-family: 'Times New Roman'; font-size: 13pt; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">focus groups</span><span style="background-color: transparent; color: #1d2129; font-family: Georgia; font-size: 13pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. There will be a focus group for non-members on </span><span style="background-color: transparent; color: #1d2129; font-family: 'Times New Roman'; font-size: 13pt; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">June 15th from 5:30-7:30</span><span style="background-color: transparent; color: #1d2129; font-family: Georgia; font-size: 13pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. For members, the focus group will be held on </span><span style="background-color: transparent; color: #1d2129; font-family: 'Times New Roman'; font-size: 13pt; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">June 22nd from 5:30-7:30</span><span style="background-color: transparent; color: #1d2129; font-family: Georgia; font-size: 13pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. This is a great opportunity to make an impact on IABC Ottawa’s next year, and network with communications professionals. Reserve your spot through this link:</span><a href="https://l.facebook.com/l.php?u=http%3A%2F%2Fottawa.iabc.com%2Fevents%2Fyoure-invited-to-help-us-shape-the-future-of-iabc-ottawa-for-communicators-in-the-capital%2F&h=ATNBngf6nBAod-Dys1GlPh_uEIuVgUBsfOmGavVrVBrscFetqsF6KfU5HAQhpAv5rmS3CL81gqa3jeHh0GNRQ_jE5L9d1im5bjiDrTC98aaipCtLxp06acVDbUyRAj-G0DXfl6DTkYcngFU&s=1" style="text-decoration: none;"><span style="background-color: transparent; color: #1d2129; font-family: Georgia; font-size: 13pt; font-style: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #365899; font-family: 'Times New Roman'; font-size: 13pt; font-style: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-position: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">http://ottawa.iabc.com/events/youre-invited-to-help-us-shape-the-future-of-iabc-ottawa-for-communicators-in-the-capital/</span></a></div>
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<a href="https://business.facebook.com/events/1139366279500586/?acontext=%7B%22action_history%22%3A%22null%22%7D" style="text-decoration: none;"><span style="background-color: transparent; color: #365899; font-family: 'Times New Roman'; font-size: 13pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Local Talks YOW: The Art of Self-promotion</span></a></div>
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<span style="background-color: transparent; color: #1d2129; font-family: Georgia; font-size: 13pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Local Talks will be hosting a panel around the theme of self-promotion on</span><span style="background-color: transparent; color: #1d2129; font-family: 'Times New Roman'; font-size: 13pt; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> June 15th.</span><span style="background-color: transparent; color: #1d2129; font-family: Georgia; font-size: 13pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> You definitely want to make it out to this event because it is their one year anniversary in Ottawa! Not only is the location at Maker Space North extremely unique, there will be donuts and prizes on this evening. Kristen Ritchie, Talent Acquisition Specialist at Climax Media will be the moderator. The Local Talks panels spark a great conversation around each theme, and attracts a great crowd. This is a great event to attend if you are looking to connect with local entrepreneurs and professionals. For more information and tickets, visit their Facebook event:</span><a href="https://www.facebook.com/events/1139366279500586/" style="text-decoration: none;"><span style="background-color: transparent; color: #1d2129; font-family: Georgia; font-size: 13pt; font-style: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #365899; font-family: 'Times New Roman'; font-size: 13pt; font-style: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-position: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">https://www.facebook.com/events/1139366279500586/</span></a></div>
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<a href="https://business.facebook.com/TEDxOttawa/" style="text-decoration: none;"><span style="background-color: transparent; color: #365899; font-family: 'Times New Roman'; font-size: 13pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">TEDxOttawa</span></a></div>
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<span style="background-color: transparent; color: #1d2129; font-family: Georgia; font-size: 13pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">We have all seen multiple amazing TED Talks online, but have you ever considered that you could hear one live? That’s right, TEDxOttawa is happening here on </span><span style="background-color: transparent; color: #1d2129; font-family: 'Times New Roman'; font-size: 13pt; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">September 28th</span><span style="background-color: transparent; color: #1d2129; font-family: Georgia; font-size: 13pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. This event will be held at the Algonquin Commons Theatre, from </span><span style="background-color: transparent; color: #1d2129; font-family: 'Times New Roman'; font-size: 13pt; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">6:00-9:30pm</span><span style="background-color: transparent; color: #1d2129; font-family: Georgia; font-size: 13pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. With a theme of “Who knew?” you can expect a range of speakers and topics. This event is a few months away, but tickets will go fast. Make sure to secure yours here:</span><a href="https://l.facebook.com/l.php?u=https%3A%2F%2Ftedxottawa.ca%2Ftickets%2F&h=ATMF0FACc5oUOhAbiqcEPNaes9I3VLzsricduv0mWe_9klOzjzMvE9Gh2eqm7w8YJJvhWZI6eKBwyi81hAAS-6UHib91FPL2AB-4ywdNcQwF9bczJeROAkIkSQKgo33wUD4m79JUIQUlQuI&s=1" style="text-decoration: none;"><span style="background-color: transparent; color: #1d2129; font-family: Georgia; font-size: 13pt; font-style: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #365899; font-family: 'Times New Roman'; font-size: 13pt; font-style: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-position: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">https://tedxottawa.ca/tickets/</span></a></div>
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<span style="background-color: transparent; color: #1d2129; font-family: Georgia; font-size: 13pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Are you a little shy or somewhat introverted, or simply new to networking? Check out our blog post</span><a href="http://bowdapr.blogspot.ca/2014/11/the-four-cs-of-networking-for-introverts_20.html" style="text-decoration: none;"><span style="background-color: transparent; color: #1d2129; font-family: Georgia; font-size: 13pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #365899; font-family: 'Times New Roman'; font-size: 13pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The Four C's of Networking for Introverts</span></a><span style="background-color: transparent; color: #365899; font-family: 'Times New Roman'; font-size: 13pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #1d2129; font-family: Georgia; font-size: 13pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">for tips and trips on networking best practices.</span></div>
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<span style="background-color: transparent; color: #1d2129; font-family: Georgia; font-size: 13pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
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<span style="background-color: transparent; color: #1d2129; font-family: Georgia; font-size: 13pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Will you be doing any professional development over the summer? Are these events up your alley? Share your thoughts and experiences with us!</span></div>
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Anonymoushttp://www.blogger.com/profile/08206230842009559124noreply@blogger.com0tag:blogger.com,1999:blog-3862853981141709291.post-13868565371472181912017-03-19T18:31:00.001-07:002017-03-19T18:31:58.718-07:00The Mystery Behind Facebook Business Manager<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Benefits of Facebook Business Manager </span></div>
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<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Most businesses are active on Facebook, aiming to reach a portion of their one billion+ daily users; and many of those companies have been switching from using a personal profile as a business platform, to a Facebook Page because if not, they risk losing the page entirely. It is against Facebook Terms to use a personal account to represent something other than yourself, so they have the right to deny access to that account. If you manage one or more pages for a business, company, or organization, you have probably heard of </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Facebook Business Manager</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">What is Facebook Business Manager?</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">It is a </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">free</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> tool, released in 2014, for agencies and organizations to manage access to their Pages and ad accounts without divulging their account passwords, and giving full access to each user. Facebook has been asking anyone who shares login information with others for their pages and ad accounts to change the way they sign in. This has become almost mandatory, unless you have a small account and have the option to choose to link your Pages and ad account to your personal profile. </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The initial setup the Business Manager is actually very simple. However, it can take about an hour to figure it all out. I would caution you to make sure that the personal account you are using to get to </span><a href="https://business.facebook.com/" style="text-decoration: none;"><span style="background-color: white; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">https://business.facebook.com/</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> is the CEO of the business, or the main admin as they will have the highest power when managing all of the Pages and contributors on this account. What kinds of benefits are there to Business Manager? Here are a few:</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Business Manager keeps you focused and efficient </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">You can keep your work and personal life completely separate with the use of business manager. Your Business Pages login is not the same as your personal profile login, which means that you are brought directly to the timeline of your projects, and your pages. This tool brings all of your pages and ad accounts to one centralized location, which you can easily flip through using the tabs provided. There is no more need to log into different accounts for multiple platforms, they can all be accessed through the same account. </span></div>
<b style="font-weight: normal;"><br /></b>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">This tool has made managing multiple Facebook Pages much easier and less daunting. It is more simple now to request access to a client’s page, and you can specify what kind of access you need, such as ad analyst, or editor. The client receives an email and can approve the request with just one click. </span></div>
<b style="font-weight: normal;"><br /></b><br />
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Assigning roles</span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">One of the best features of business manager is that you can easily assign roles. This means that you can grant people access and tasks to different pages and ad accounts. There is a tab that allows you to easily see who is working on what page, whether it be an individual or a group. The master admin has the power to remove people easily, and grant specific access based on each project or task. </span></div>
<b style="font-weight: normal;"><br /></b>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The beauty of this is that you do not have to be friends with someone to grant them access to a page. You simply need a coworker’s work email, avoiding seeing photos of their new dog on your personal timeline. </span></div>
<b style="font-weight: normal;"><br /></b>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Recommended improvements</span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">As mentioned previously, Facebook Business Manager was released in 2014. Since then, a number of bugs and technical difficulties have been erased and improved. We couldn’t help but notice a few ourselves, like the difficulty to comment or like posts from pages in business manager from a mobile device. Additionally, the steps to access a page’s newsfeed seem to change often, however Facebook does not provide this update information to its users. Please keep us in the loop, Facebook! Overall, it seems that Facebook Business Manager is a great tool for managing pages and ad accounts, but less ideal for interacting as a page. </span></div>
<br />
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The mandatory switch may feel harsh, but take the time to explore the benefits of Business Manager. Have you used Business Manager? How is your experience with it? Let us know in the comments below! </span></div>
Anonymoushttp://www.blogger.com/profile/08206230842009559124noreply@blogger.com0tag:blogger.com,1999:blog-3862853981141709291.post-1963119004405844292016-08-16T11:06:00.001-07:002016-08-16T11:20:04.465-07:00How Instagram Stories are kicking Snapchat’s Butt<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;">The new <a href="http://blog.instagram.com/post/148348940287/160802-stories" target="_blank">Instagram Stories</a> feature hit the social media scene on August 2nd and has been making more of a splash than anyone expected. Instagram stories are photos or videos where you can add text that only appear for a period of 24 hours. </span></span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;"><br /></span></span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;">Among my own personal network, I’ve noticed a surprisingly consistent decline in Snapchat usage ever since Instagram stories launched. Gone are all the stories from my friends and family, stories of the few celebrities I follow are seem to be the skeletons of what remains. </span></span><br />
<span style="background-color: transparent; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;"><br /></span></span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;">This could also be attributed to the unfortunate timing of launching an anime inspired filter that many thought to be racist and caused multiple brands like <a href="https://buffer.com/" target="_blank">Buffer</a> to jump ship from Snapchat. This was the perfect moment for Instagram to creep up and steal the spotlight, while many users were already questioning Snapchat’s values. Although Snapchat removed the filter and made a statement ensuring it wouldn't be put back into rotation, the damage was already done and the opportunity created. </span></span></div>
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<span style="color: #444444; font-family: "arial"; font-size: 14.666666666666666px; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="color: #444444; font-family: "arial"; font-size: 14.666666666666666px; white-space: pre-wrap;">Here’s how Instagram seized it:</span><br />
<span style="color: #444444; font-family: "arial"; font-size: 14.666666666666666px; white-space: pre-wrap;"><br /></span></div>
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</div>
<ul>
<li><b style="color: #444444; font-family: Arial; font-size: 15px; white-space: pre-wrap;">Going after growth</b></li>
</ul>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="color: #444444; font-family: "arial"; font-size: 14.666666666666666px; white-space: pre-wrap;">One of the main reasons Instagram stories are successful is because they aren’t trying to </span><span style="color: #444444; font-family: "arial";"><span style="font-size: 15px; white-space: pre-wrap;">covert </span></span><span style="color: #444444; font-family: "arial"; font-size: 14.666666666666666px; white-space: pre-wrap;">current Snapchat users (even though they may successfully do just that), rather they are going after the ones who haven’t jumped on the Snap bandwagon yet. They aren’t trying to diminish or take over the app and it’s current following, but tackle it’s opportunity for growth. </span><a href="https://techcrunch.com/2016/08/09/the-good-enough-strategy/" style="font-family: Arial; font-size: 14.666666666666666px; white-space: pre-wrap;" target="_blank">This TechCrunch article</a><span style="color: #444444; font-family: "arial"; font-size: 14.666666666666666px; white-space: pre-wrap;"> does a great job of explaining how they are using the “good enough” strategy, stating that "The real target for Instagram Stories, though, are all the people who've been curious about Snapchat's fun creation tools and format, but either tried and abandoned it, or wrote it off as just for teens or too much work to adopt"</span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;"><br /></span></span></div>
<ul>
<li><b style="font-family: Arial; font-size: 14.666666666666666px; white-space: pre-wrap;"><span style="color: #444444;">One platform</span></b></li>
</ul>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;">Instagram stories offer the added benefit of being embedded right into Instagram, allowing you to have both features (short term stories and long term photo posting) in just one app. In a world where a new “it” app is popping up every day, and storage space on our cell phones is a constant struggle, this is huge. We already have so many apps to keep up with on a daily basis, adding stories to an app you’re already using anyways simplifies your life, and who would say no to some simplifying? Not me, that’s for sure! </span></span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;"><br /></span></span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;">Instagram CEO even openly admitted "They (Snapchat) deserve all the credit. This isn't about who invented something. This is about a format, and how you take it to a network and put your own spin on it." </span></span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;"><br /></span></span></div>
<ul>
<li><b style="font-weight: normal;"><b style="font-family: Arial; font-size: 14.666666666666666px; white-space: pre-wrap;"><span style="color: #444444;">The numbers </span></b></b></li>
</ul>
<div>
<span style="color: #444444; font-family: "arial"; font-size: 14.666666666666666px; white-space: pre-wrap;">I’ve read multiple articles about how Instagram stories are booming, but I always like to test the theories for myself for multiple reasons: </span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;"><br /></span></span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="font-family: "arial"; font-size: 14.666666666666666px; white-space: pre-wrap;"><span style="color: #444444;">1) Many of the articles are based out of the US and don’t take into account a Canadian market, </span></span></div>
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<span style="font-family: "arial"; font-size: 14.666666666666666px; white-space: pre-wrap;"><span style="color: #444444;"><br /></span></span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="font-family: "arial"; font-size: 14.666666666666666px; white-space: pre-wrap;"><span style="color: #444444;"><i>and</i> </span></span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="font-family: "arial"; font-size: 14.666666666666666px; white-space: pre-wrap;"><span style="color: #444444;"><br /></span></span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="font-family: "arial"; font-size: 14.666666666666666px; white-space: pre-wrap;"><span style="color: #444444;">2) they usually use large companies as examples for statistics and numbers, which isn’t overly pertinent or accurate when it comes to small business and/or personal branding.</span></span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="font-family: "arial"; font-size: 14.666666666666666px; white-space: pre-wrap;"><span style="color: #444444;"><br /></span></span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="font-family: "arial"; font-size: 14.666666666666666px; white-space: pre-wrap;"><span style="color: #444444;"> On average, my Snapchat stories get between 20-40 views. I would attribute this to many factors, how many friends I have, time of day, content, etc. My very first Instagram story received over 90 views within the first few hours. I’ve been on Snapchat for months, but have been on Instagram for years. It only makes sense to take advantage of the platform you’ve invested more time into building your brand and audience on. </span></span></div>
<b style="font-weight: normal;"><span style="color: #444444;"><br /></span></b>
<br />
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;">Facebook owned Instagram clearly had timing on their side, but also had strategy to back it up to ensure success. </span></span></div>
<b style="font-weight: normal;"><span style="color: #444444;"><br /></span></b>
<br />
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; font-family: "arial"; font-size: 14.666666666666666px; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><i><span style="color: #444444;">Have you used Instagram stories yet? Which social media platform do you think will win the battle to share our stories? </span></i></span></div>
<br />Anonymoushttp://www.blogger.com/profile/08206230842009559124noreply@blogger.com0tag:blogger.com,1999:blog-3862853981141709291.post-45007324213610765142016-05-27T11:16:00.001-07:002016-05-27T11:16:22.464-07:00Team Canada: A Nation of Success
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<span style="color: #444444; font-family: Georgia; mso-ansi-language: EN-CA; mso-bidi-font-family: "Times New Roman";">Over the past several decades, Canadians have been
able to come behind individual athletes to watch them achieve greatness. Though
unable to compete themselves, the loyalty and devotion shown to them as fans
has been a driving force in the success known as “Team Canada”. Team Canada’s
social media is an avid portrayal of their willingness to make sport accessible
and to demonstrate that anyone is capable of achieving greatness if they only
believe. From inspiring graphics that feature athletes young and old alike, to
articles that showcase Canada’s triumphs on the playing field, Team Canada is
able to perfectly capture what it means to be Canadian. </span></div>
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<span style="color: #444444; font-family: Georgia; mso-ansi-language: EN-CA; mso-bidi-font-family: "Times New Roman";">Due to the fact that Team Canada is nearly a cult
phenomenon, they have a fairly large social media presence and therefore are
able to gain a lot of traction with their posts and content sharing. The Team
Canada Facebook page has 756,992 page likes, with post likes ranging from 24 to
50,000 depending on the content relevance. Twitter comes in with a close second
at having 561 thousand followers, and Instagram with 84.5 thousand followers.
Though not reaching over a million likes/followers on either page, Team Canada
also maintains several other forums, such as the Paralympic pages, the Canadian
Olympic Team Foundation, and individual sport pages (Cycling or Hockey to name
a few). Surprisingly however, they are able to interact with their followers on
nearly every platform; whether it’s by adding to the conversation, addressing
concerns or simply stating another point. They seem to keep their commentary
relatable and often times add inspiring messages to satisfy their fans. By
using the “Join the Olympic Club” slogan, they are able to make the Olympic
team exclusive yet also widely attainable for anyone who wishes to participate.
By highlighting the word ‘Club’, Team Canada has ensured that their fan base
will feel included and apart of the selection process for every Olympic Games.
In some ways, they encourage you to pretend to be an Olympian without actually
having to be one.</span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj919tWruvbUYAFE5Zjsq_zUhSzitD_Bi3yy7lTfdbPrLSN2nQbHjCW1LZ0jV19m-GQtwpLirN0926qtwzdvINVTnnUoqKAgsZ5AGuv2Ogt3N6IatuzOWJRk_S_sg3XtjJst2DWVkEc7jM/s1600/Untitled.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj919tWruvbUYAFE5Zjsq_zUhSzitD_Bi3yy7lTfdbPrLSN2nQbHjCW1LZ0jV19m-GQtwpLirN0926qtwzdvINVTnnUoqKAgsZ5AGuv2Ogt3N6IatuzOWJRk_S_sg3XtjJst2DWVkEc7jM/s320/Untitled.png" width="320" /></a></div>
<br />
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<span style="color: #444444; font-family: Georgia; mso-ansi-language: EN-CA; mso-bidi-font-family: "Times New Roman";">Though the message that they are sharing online is
relevant to their content, the one noticeable issue with their three social
media platforms is that the same content is shared across the board. Their
Instagram and Twitter are fairly similar with an image and a link being shown
for both; the same image and link is later shared in full on the Facebook page.
By having the same content across three platforms poses the risk of losing a
follower base for each one. If viewers see that the same content is being
shared on all three platforms and they follow all three, they will most likely
unfollow one or the other due to repetitive content – no one wants to see the
same thing twice (or three times in this case). The upside to this however is
that the content itself will get more views and more traction because it is
being shared on multiple platforms; everyone has their chosen media source and
therefore will prefer one over another. Instagram leverages graphics and
images, such as one of their most recent campaigns, the 100 day countdown to
Rio 2016. Everyday Team Canada showcases a moment in Olympic history achieved
by a Canadian Athlete; they highlight up and coming Olympic athletes and give
them an opportunity to say hello! </span></div>
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<span style="color: #444444; font-family: Georgia; font-size: 12.0pt; mso-ansi-language: EN-CA; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: "MS 明朝"; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-fareast;">The use of these images on
Instagram are clean and easy to understand, and basically begging to be shared
and screenshotted for use on followers accounts. By having athletes as the
mainstage of nearly all their posts, fans and young athletes alike can print
out the images of their favourite athletes for inspiration. In some ways, this
brings back a devoted follower base who rely on real time images of their
favourite athletes to watch; the Team Canada page gets more hits and
interaction if you have people returning for content based images and ideas.
Take the #iceinourveins campaign for example; the use of new and veteran athletes
has people returning to the site time after time to re-watch the magic of what
enfolded in the Arctic. In fact, this video now has over 75,000 views on
YouTube and thousands more across the platforms on which it has been shared. </span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkaq5fl6_7lk6v3GLKLEqSX96hei7ggadWc5ku87NdvI40DCE88L-GoA-vxp0QN_Vvw_k4tSr2k9YHq2nZ2QOkX0wFK5O28EjJrSNEl_yH-qidgFyK7RznO1aO7Wi_SrD_b6D5eKj8P1A/s1600/OLYMPIC2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="214" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkaq5fl6_7lk6v3GLKLEqSX96hei7ggadWc5ku87NdvI40DCE88L-GoA-vxp0QN_Vvw_k4tSr2k9YHq2nZ2QOkX0wFK5O28EjJrSNEl_yH-qidgFyK7RznO1aO7Wi_SrD_b6D5eKj8P1A/s320/OLYMPIC2.png" width="320" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggwXj5teLiPf0NSpOLMAIdzVk3zzPw6Ve5QZYaHjFtuD6icw1QpXzT-cdz8X4RKZEGTfn1z0AdgrlO4Wc7T67dv_4plFxOYRMZa0mcFQq9PZanh_tokmHpm-CcX3X04tH2JMrHBYkY6xI/s1600/OLYMPIC3.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggwXj5teLiPf0NSpOLMAIdzVk3zzPw6Ve5QZYaHjFtuD6icw1QpXzT-cdz8X4RKZEGTfn1z0AdgrlO4Wc7T67dv_4plFxOYRMZa0mcFQq9PZanh_tokmHpm-CcX3X04tH2JMrHBYkY6xI/s320/OLYMPIC3.png" width="320" /></a></div>
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<span style="color: #444444; font-family: Georgia; mso-ansi-language: EN-CA; mso-bidi-font-family: "Times New Roman";"> The #iceinourveins campaign was an idea to demonstrate
that Canadians no matter where we go, will take a piece of our northern pride
with us. Even though we are travelling to Brazil, we will take the snow and ice
with us to win Gold this summer. The video is a great portrayal of who we are
as Canadians; individuals who can brave the cold to achieve their dreams
however, it would have been interesting to see this version of what they did,
shot down in Brazil. It could have been foreshadowing showing Team Canada arriving
in a gust of cold air and swirling snow (embracing the stereotype) and emerging
as victors in the hot summer sun. Instead of using the #iceinourveins by
itself, you could introduce a second hashtag, #heatinourhearts – Team Canada is
fired up for Gold! </span><br />
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<span style="color: #444444; font-family: Georgia; mso-ansi-language: EN-CA; mso-bidi-font-family: "Times New Roman";">Overall, Team Canada’s social media can be considered
to be greatly successful. They help athletes find sponsors, motivation and help
them realize their fan base. They do an excellent job of reaching out to their
fan base and encouraging them to donate, connect and envision themselves as a
part of the team; after all, the slogan “Join the Club” is used throughout
every platform. Though the content that they share could be divided more
equally between platforms, the message itself is for the fans and those fans
seem to enjoy exactly what Team Canada is serving up.</span></div>
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Anonymoushttp://www.blogger.com/profile/08206230842009559124noreply@blogger.com0tag:blogger.com,1999:blog-3862853981141709291.post-70620307957672538162016-03-28T19:04:00.001-07:002016-03-28T19:04:39.684-07:00How Do You Maintain Real Relationships From Behind a Screen?<span style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial Narrow"; font-size: 14.0pt; line-height: 107%;"><span style="font-family: "Arial Narrow"; font-size: 14.0pt; line-height: 107%;">In today’s day and age, most of
our lives are spent behind a screen, whether it be a desktop, laptop,
cellphone, tablet, or some kind of gaming device. So naturally this corresponds
to our ever evolving work life. It’s almost impossible to work a job, let alone
run a business, without using some type of electronic device. Therefore how do
we not get lost behind the screens and lose the sense of actually talking to an
individual? Here are some helpful tips that we’ve implemented to help maintain
as much of a real life relationship with people through screens as possible.</span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial Narrow"; font-size: 14.0pt; line-height: 107%;">
</span></b><br />
<div class="MsoNormal" style="text-indent: 36.0pt;">
<span style="font-family: "Arial Narrow"; font-size: 14.0pt; line-height: 107%;"><br /></span></div>
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial Narrow"; font-size: 14.0pt; line-height: 107%;">1:</span></b><span style="font-family: "Arial Narrow"; font-size: 14.0pt; line-height: 107%;">
<i>Respond to e-mails and text messages as soon as possible</i></span><br />
<span style="font-family: "Arial Narrow"; font-size: 14.0pt; line-height: 107%;"><i> </i></span>
<br />
<div class="MsoNormal">
<span style="font-family: "Arial Narrow"; font-size: 14.0pt; line-height: 107%;">This one may seem like a no-brainer, but you’d be surprised how
often people don’t check their e-mails regularly and lose clients over a lack
of response. People like to feel valued, so make them a priority. Even if you
do not have a response for them right away, shoot them a text or e-mail back
letting them know that you see their questions/concerns and will get back to
them as soon as you know more, or you’ll keep them updated as the details
unfold. When people feel like they’re a priority in your life they’re more
likely to give you more time to come back with the full answer when they know
that they are not being ignored. When you show respect for their time, they’ll
show you respect right back.</span></div>
<br />
<span style="font-family: "Arial Narrow"; font-size: 14.0pt; line-height: 107%;"><b style="mso-bidi-font-weight: normal;">Challenge:</b> Set the standard, commit to
always responding to people’s emails within 24 hours and see how much of a difference
this will make in their patience and attitude towards you and your business. If you want to take it one step further, turn on your read receipts and watch
it keep you accountable that when you read their text message, you should
respond right away, because they’ll know that you’ve seen it.</span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial Narrow"; font-size: 14.0pt; line-height: 107%;"> </span></b><br />
<br />
<br />
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial Narrow"; font-size: 14.0pt; line-height: 107%;">2: </span></b><i><span style="font-family: "Arial Narrow"; font-size: 14.0pt; line-height: 107%;">Be professional, but personal</span></i><span style="font-family: "Arial Narrow"; font-size: 14.0pt; line-height: 107%;"></span><br />
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<span style="font-family: "Arial Narrow"; font-size: 14.0pt; line-height: 107%;">Now one of the worst things to do, especially when interacting
with or looking for new clients, is to send them a message that looks like you
just simply copy – pasted it and sent it out to everyone. People like to feel
valued, so take the time to send them a personal message. You don't have to spill your personal life to them, but you also don't have to come across like
you don’t have feelings. Find the happy medium, and read the message out loud to see how it comes across. After sending the initial message, it never
hurts to observe how they respond to you. If they come back with a very
professional message continue with that, but if they add some smiley faces,
exclamation marks, etc. it doesn’t hurt to throw some in as well, so that you
can become more of a real person to them. In the beginning it never hurts to
lean more to the professional side, you can always tone it down a bit later on as the relationship grows.</span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial Narrow"; font-size: 14.0pt; line-height: 107%;">Challenge:</span></b><span style="font-family: "Arial Narrow"; font-size: 14.0pt; line-height: 107%;"><span style="mso-spacerun: yes;"> </span>Find a friend/colleague that can be honest
with you and get their opinion on what you’re intending to send your client –
at least the first few times. What could be normal to you, could come across
pushy or annoying to others. A second opinion never hurts! </span>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial Narrow"; font-size: 14.0pt; line-height: 107%;">3:</span></b><span style="font-family: "Arial Narrow"; font-size: 14.0pt; line-height: 107%;"> <i>Get to know your clients</i></span>
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<span style="font-family: "Arial Narrow"; font-size: 14.0pt; line-height: 107%;">Now that all of our lives are constantly exposed online, we have all have done some social media stalking at some point in time. "Stalking" or "creeping" might not be the best definition, but it doesn’t hurt to get to know your clients on a more personal
level, especially if you plan on working with them for any long period of time.
Find a way to get to know their likes, dislikes, if they have a family, if they
like sports or music. Take the time to check them out on professional networks like LinkedIn, social platforms like Twitter, and even Google. People like to feel that you
actually care and are taking an interest in them, they’ll be more likely to
want to use your services in the future if they feel like they’ve built a
relationship with you, so find a way to casually get to know them, ask about
their week, and see where it goes from there.</span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial Narrow"; font-size: 14.0pt; line-height: 107%;">Challenge:</span></b><span style="font-family: "Arial Narrow"; font-size: 14.0pt; line-height: 107%;"> When
adding a new contact in your phone, take some time as you get to know this
person to write down a few things that you learn about them in the notes
section of their contact information. Make a point to comment on last night’s
hockey game, or ask about a recent concert they’ve been talking about. If they
have kids, people love bragging about their kids, so ask about them and get
interested. It may seem forced to you at first, but as your relationship grows you’ll become
genuinely interested in how your client’s daughter’s cheer completion went and
if she beat out last year’s nationals winners. </span></div>
<br />
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<span style="font-family: "Arial Narrow"; font-size: 14.0pt; line-height: 107%;"> </span><br /><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial Narrow"; font-size: 14.0pt; line-height: 107%;"></span><span style="font-family: "Arial Narrow"; font-size: 14.0pt; line-height: 107%;"> 4:</span></b><span style="font-family: "Arial Narrow"; font-size: 14.0pt; line-height: 107%;"> <i>Make time for face time.</i></span></div>
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<br /></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial Narrow"; font-size: 14.0pt; line-height: 107%;"></span></b><span style="font-family: "Arial Narrow"; font-size: 14.0pt; line-height: 107%;">As much as we all use our screen these days to do just about
anything in our lives, it’s always good to make time for actual face to face
time. Everyone’s schedules are so overloaded these days, but making time to
meet over coffee, lunch or even drinks (depending on the type of meeting it is)
can make all the difference. People appreciate being able to put a face to a
name, and making an effort to do so can greatly increase your chance of
obtaining and maintaining clients throughout your career. If you are working
with clients that do not live close to you, set up a time to Facetime or Skype
them. As I’ve mentioned throughout this post, people appreciate being valued
and the fact that you’re willing to set aside undivided time for someone will
mean a lot to them, and boost their confidence in you. </span></div>
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<span style="font-family: "Arial Narrow"; font-size: 14.0pt; line-height: 107%;"><span style="mso-tab-count: 1;"></span><b style="mso-bidi-font-weight: normal;">Challenge:</b> Make a point to meet with or
plan face to face screen time with each of your clients, at least once, to show
that they are a priority to you, and see your business flourish! It can be a
bit nerve-wracking at first, but the more you do it, the more natural it will
become.</span>
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<span style="font-family: "Arial Narrow"; font-size: 14.0pt; line-height: 107%;"></span><br />
<span style="font-family: "Arial Narrow"; font-size: 14.0pt; line-height: 107%;">I hope this has
started your mind rolling and thinking about different ways you can create a
more personal relationship with your current and future clients. With how much
we all use electronic devices, there are many ways that we can easily use them
to communicate more effectively. This is just the tip of the iceberg to get you
thinking, please feel free to post your comments and any more ideas you use to
try and keep a personal relationship with your clients.<span style="mso-spacerun: yes;"> </span></span>
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Anonymoushttp://www.blogger.com/profile/08206230842009559124noreply@blogger.com0tag:blogger.com,1999:blog-3862853981141709291.post-18686843343375064262016-02-10T16:35:00.001-08:002016-02-10T16:35:20.509-08:00Canadian Companies that Rock Online <span style="font-size: small;"><span style="font-family: "times" , "times new roman" , serif;"><br /></span></span>
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{page:WordSection1;</style><span style="font-size: small;"><span style="font-family: "times" , "times new roman" , serif;">In order for a brand to be successful online, they must maintain
a high level of interaction. Most would agree that the feeling you get when
someone follows you or likes your post is pretty great. You may even think to
yourself “Someone cares what I have to say, someone is connecting with my
message, the sky is no longer the limit!” But then like any good thing, that
high stops and you have no other response. Successful companies know that in
order for them to remain relevant, they can’t just have likes and follows, but
they need to take it a step further with comments, replies, and questions.
These three ways of engaging lead to the most important word of all: interaction. </span></span></div>
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<span style="font-size: small;"><span style="font-family: "times" , "times new roman" , serif;">Personally, the only way I follow someone on Instagram or Twitter,
is if their content interests me. Usually it will be scenic photos or
fascinating places in the world – I have the travel bug (bad), or tips on how
to live a healthy lifestyle or what’s new in the “trendy” world. There are
three companies that I have taken an interest in over the years: <b>Lululemon</b>,
<b>Herschel</b> and <b>David’s Tea</b>. All of these are iconic <i>Canadian</i> brands have been
created and nurtured right here at home. To the average consumer, they are
everyday items that have so perfectly placed themselves in your life that you
haven’t even noticed that they are all around you. From the best-selling black
Lululemon legging that every girl owns (men too, I don’t discriminate), to the
well-known brown leather diamond of Herschel, to the drink that you consume on
a daily basis. But what really makes you return to the product again and again?
How do they stay relevant in a world where new tea ideas are brought forwards
every day and your average legging now comes in fifteen different styles and
thirty new colours? We come back to that one word that makes any brand stay
relevant: <i>interaction.</i></span></span></div>
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<span style="font-size: small;"><span style="font-family: "times" , "times new roman" , serif;"><i>David's Tea </i></span></span></div>
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<span style="font-size: small;"><span style="font-family: "times" , "times new roman" , serif;">David’s Tea has a great online presence considering all they do is sell tea.
With their first store opening in Toronto in 2008, they have taken the tea
world by storm. Similar to Starbucks with their iconic white cup (red for the
holidays of course), David’s Tea created a turquoise version with their name
stamped beautifully across the side. They have over 100 different flavours
ranging from “Cold 911” to “Egyptian Chamomile”. This is where their social
media mastery comes in to play. Due to the fact that they have so many teas and
no one wants to scroll through dozens of pages online, David’s Tea releases
their weekly tea menu to their various social platforms. They share it to
Facebook where their 228,751 thousand followers can like and comment, and they
share it to Twitter where their 77.2 thousand followers can re-tweet and engage
in conversation with a David’s Tea professional. </span></span></div>
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<span style="font-size: small;"><span style="font-family: "times" , "times new roman" , serif;">Now back to my word of the day, David’s Tea does a great job
of interacting with their Twitter followers. If you go onto their page you will
see David’s Tea liking and commenting on everything! From answering questions
that concerned consumers have, to engaging in debates on which tea is better.
This is what makes them stand out from other brands. Shoppers will continue to
buy their tea if they feel like they are being appreciated. This goes for
Facebook as well. By not posting as many lifestyle pictures to Twitter and
instead posting them on Facebook, they are encouraging consumers to like and
follow both Twitter and Facebook. This creates a wider platform to spread their
message. David’s Tea has such excellent graphics that they even started making
phone backgrounds for the real “tea lovers” out there!
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<span style="font-size: small;"><span style="font-family: "times" , "times new roman" , serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKb95B2-vfRx9GqtFjOYE49xyz6lLJBTfKeVmqERFq9YATVy9mIw9Ul-E_epLtcB0QJIOaM9KW6TAWUM21M9SW7zs9OjITqGokUUA-dufJPGfu4aNE3mDaV8qLghqXo95yD4pa5pPA6Rs/s1600/Untitled2.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKb95B2-vfRx9GqtFjOYE49xyz6lLJBTfKeVmqERFq9YATVy9mIw9Ul-E_epLtcB0QJIOaM9KW6TAWUM21M9SW7zs9OjITqGokUUA-dufJPGfu4aNE3mDaV8qLghqXo95yD4pa5pPA6Rs/s200/Untitled2.png" width="133" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6IXm2S-JP4eDVF7ZNsT3wz-bPOu1TyS0hzbxBIu4DCDifcL11dUPjwVcAYPivzSPi8HJHoKUmiVP_fXx39doNqwvCTRZp_Ughxd0t4kIm5yqFe6FXh0tw37xWfwYDAIYzzsdXORsH4Qw/s1600/Untitled.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6IXm2S-JP4eDVF7ZNsT3wz-bPOu1TyS0hzbxBIu4DCDifcL11dUPjwVcAYPivzSPi8HJHoKUmiVP_fXx39doNqwvCTRZp_Ughxd0t4kIm5yqFe6FXh0tw37xWfwYDAIYzzsdXORsH4Qw/s200/Untitled.png" width="158" /></a><i> </i></span></span></div>
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<span style="font-size: small;"><span style="font-family: "times" , "times new roman" , serif;"><i>Herschel</i></span></span></div>
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<span style="font-size: small;"><span style="font-family: "times" , "times new roman" , serif;">Now Herschel is a brand which in some ways, does the complete opposite then
that of David’s Tea. They have more followers on Facebook then “DT” does –
396,335 thousand, and have 736 thousand followers on Instagram. Unlike David’s
Tea where they comment on everyone who tweets or mentions them, Herschel
doesn’t follow a single person back on Instagram, yet they have a higher like
ratio. So what makes them so special? They clearly disregarded my word of the
day, so how is their social media presence so great? Lifestyle. The trend with today’s
generation is to get outside and take pictures of all the amazing places that
you have been. Whether it be hiking the Mohave Desert, climbing a mountain in
the Rockies, or exploring caves in Oregon, Herschel will be with you every step
of the way. The pictures they post on Instagram are defined by the term
“Wanderlust”. It makes consumers want to be there and want to have that
backpack with them. Though they aren’t interacting with the consumer, they are catering
to what every young adult wants most in the world right now. </span></span></div>
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<span style="font-size: small;"><span style="font-family: "times" , "times new roman" , serif;"><br />They are a fueling a desire for adventure and by continuing
to post content like this, people will buy their product because of what it
represents. Their social media presence will continue to grow based on the fact
that individuals like having gorgeous backgrounds and photos of unique places
on their phone. I for one take no shame in admitting that that’s why I follow
them. The videos that they post on Facebook are engaging and easy to watch
because they look good with no sound. You can sit at your desk at work or in
class and watch Herschel take you around the world. This is why they are succeeding
in the social media world. We are relying on them to take us to places where we
haven’t been yet and to be honest, their backpacks are amazing quality.</span></span></div>
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<span style="font-size: small;"><span style="font-family: "times" , "times new roman" , serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixC4_1wlOfOXzrELSfEk3uNcZ-v5wV9AXjpgmevIrUs3pVRoqljCwKCkCNXp3YBDoRPx0sQhy0BeN-XrS5y_xKAILx3s_6Zlznyv2j5dmMgERpY9SUeYrvKa1eE2wxe9kEg9W5GYmf2V8/s1600/Untitled4.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixC4_1wlOfOXzrELSfEk3uNcZ-v5wV9AXjpgmevIrUs3pVRoqljCwKCkCNXp3YBDoRPx0sQhy0BeN-XrS5y_xKAILx3s_6Zlznyv2j5dmMgERpY9SUeYrvKa1eE2wxe9kEg9W5GYmf2V8/s200/Untitled4.png" width="149" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjD7UMDBQAlUQI8tEHiWl8ZPP6rrFa10rNizHWMDm2tbM48mWsQ86EEvwDwMpATt1rQd92k5eUsqb-A6r2FOh3TnakJ10A1iRThL0I4PpuY2PKhMjFuFp0PmKFYVNgiBGbUecsULH86HTI/s1600/Untitled5.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjD7UMDBQAlUQI8tEHiWl8ZPP6rrFa10rNizHWMDm2tbM48mWsQ86EEvwDwMpATt1rQd92k5eUsqb-A6r2FOh3TnakJ10A1iRThL0I4PpuY2PKhMjFuFp0PmKFYVNgiBGbUecsULH86HTI/s200/Untitled5.png" width="160" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsYSOXO24xmaNeI1ibYsZObeabMs9smbEiaLhrcWOeDQinl1Y0z9mmLGyh29IF6nBifuxZEc2CSvQstCp5aHvvMabqsqHi25xhqts9cr1jLfYZz4oB5dY15Q6aX4IfQuGIX3MiAFznpZE/s1600/Untitled6.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsYSOXO24xmaNeI1ibYsZObeabMs9smbEiaLhrcWOeDQinl1Y0z9mmLGyh29IF6nBifuxZEc2CSvQstCp5aHvvMabqsqHi25xhqts9cr1jLfYZz4oB5dY15Q6aX4IfQuGIX3MiAFznpZE/s200/Untitled6.png" style="cursor: move;" width="153" /></a></span></span></div>
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<span style="font-size: small;"><span style="font-family: "times" , "times new roman" , serif;"><i>Lululemon </i></span></span></div>
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<span style="font-size: small;"><span style="font-family: "times" , "times new roman" , serif;"></span></span></div>
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<span style="font-size: small;"><span style="font-family: "times" , "times new roman" , serif;">With the mention of quality, I bring myself to the last
brand in which we are discussing – Lululemon. Known for its spandex, leggings
and Yoga attire, they has an impressive 814 thousand followers on Twitter and
an even more impressive 1.2 million followers on Instagram. Lululemon was the
one who really started the legging craze. Before them there wasn’t really a
need for black spandex to live your life in and now there is. With some tweaks
to their social media they have maintained a steady and growing consumer base.
After what was dubbed the “PR nightmare of 2013” by their then founder Chip
Wilson, Lululemon switched up their social media strategy. They were being
accused of catering to a specific lifestyle; one that was meant for thin
athletes who used their product daily. Their social media was all about showing
a high performance vision and this is what cost them an estimated $45 million
in sales. I scrolled back on their Instagram about two years. I saw pictures of
Olympians and people do insane weights and gym regimens – definitely not the
relaxed style they promote now. Flash-forward two years, its all about Yoga,
being happy with yourself, interesting places to do Yoga in your “Lulus” (again
feeding that “Wanderlust”) and new lifestyle things for you to try.
</span></span></div>
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<span style="font-size: small;"><span style="font-family: "times" , "times new roman" , serif;">With regards to interaction, no one does it like Lululemon.
I have mentioned them in four tweets now at different times, each in a
different context. They have either liked my tweet or have commented and
continued a conversation for two or three tweets. For a company of their
magnitude and with the amount of followers they have, it’s impressive the
amount of dedication that they have shown to their media. For them interaction
with their customers is key. Whether it ‘s by liking a post or sharing content that
can benefit the individual, Lululemon is maintaining their client base because
they show that they appreciate their customers. </span></span></div>
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<span style="font-size: small;"><span style="font-family: "times" , "times new roman" , serif;">At the end of the day it really is about interaction. Each
of these brands have shown in one way or another that they understand the
trends of today – it’s the only way a brand can be successful. With so many
relying on social media these days, it's crucial for Canadian brands to take their piece of the pie. If the consumers don’t agree with what they post social media wise, then the
brand will suffer. You have to adapt and in today's day and age it happens to be by
interacting. </span></span><br />
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<span style="font-size: small;"><i><span style="font-size: x-small;"><span style="font-family: "times" , "times new roman" , serif;">What <span style="font-family: "times" , "times new roman" , serif;">o<span style="font-family: "times" , "times new roman" , serif;">ther Canadian companies do you know that have a great online presence? </span></span> </span></span></i></span></div>
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Anonymoushttp://www.blogger.com/profile/08206230842009559124noreply@blogger.com0tag:blogger.com,1999:blog-3862853981141709291.post-43023987733980154242015-11-26T09:09:00.000-08:002015-11-26T20:20:32.066-08:00Gift Giving Guide - Going Local<div style="text-align: left;">
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<div style="text-align: left;">
<span style="color: #444444;">There
are many reasons to shop locally this Christmas. It strengthens your
community’s economy, benefits community groups, keeps your area unique,
and reduces environmental impact to name a few. It’s win-win for
everyone involved. We have curated a list of great gift ideas that
support local bu<span style="font-size: small;"><span style="font-family: inherit;">sinesses in the Ottawa and Toronto areas.
</span></span></span></div>
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<span style="color: #444444;"><span style="font-size: small;"><span style="font-family: inherit;"><br /></span></span></span></div>
<div style="text-align: left;">
<span style="color: #444444;"><span style="font-size: small;"><span style="font-family: inherit;">
</span></span></span></div>
<div style="margin: 0px; text-align: left;">
<span style="color: #444444;"><span style="font-size: small;"><span style="font-family: inherit;"><i>For the Working Women in Your Life</i></span></span></span></div>
<div style="text-align: left;">
<span style="color: #444444;"><span style="font-size: small;"><span style="font-family: inherit;"><i>
</i></span></span><span style="font-size: small;"><span style="font-family: inherit;">
</span></span></span></div>
<div style="margin: 0px; text-align: left;">
<span style="color: #444444;"><span style="font-size: small;"><span style="font-family: inherit;"><a href="https://www.etsy.com/ca/shop/daynaleecollection" target="_blank">Dayna Lee Collection</a> is an Etsy online store featuring “sassy and
inspirational hand lettered goods” made in Toronto by young entrepreneur
Dayna. Her items including pillow covers, day planners and notebooks,
make great gifts for anyone in your life that you would describe as a
“girl boss,” or to whom coffee and champagne are necessities. They will
remind your loved one to stay positive, keep hustling, and stay focused
on achieving their dreams.</span></span></span></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="color: #444444;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXz5AYApDHn4o2EnRxLuguH5lLpWx-BIXuAPRB15K4hTnjcyk6WTROKxkSTvH_-eD6FYMOch9ArBtEmHTQZIIclYFkq2bwKZHt60tNL4eInpvO-EIMMNHtcjk-q_57elQMOGyQT3DNTrY/s1600/unnaemed.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXz5AYApDHn4o2EnRxLuguH5lLpWx-BIXuAPRB15K4hTnjcyk6WTROKxkSTvH_-eD6FYMOch9ArBtEmHTQZIIclYFkq2bwKZHt60tNL4eInpvO-EIMMNHtcjk-q_57elQMOGyQT3DNTrY/s320/unnaemed.jpg" width="320" /></a></span></span></div>
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<span style="color: #444444;"><span style="font-size: small;"><span style="font-family: inherit;"><br /></span></span></span></div>
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<span style="color: #444444;"><span style="font-size: small;"><span style="font-family: inherit;">
</span></span></span></div>
<div style="margin: 0px; text-align: left;">
<span style="color: #444444;"><i><span style="font-size: small;"><span style="font-family: inherit;">Beautiful & Personalized Coasters </span></span></i></span></div>
<div style="text-align: left;">
<span style="color: #444444;"><span style="font-size: small;"><span style="font-family: inherit;">
</span></span><span style="font-size: small;"><span style="font-family: inherit;">
</span></span></span></div>
<div style="margin: 0px; text-align: left;">
<span style="color: #444444;"><span style="font-size: small;"><span style="font-family: inherit;"><a href="http://vtiledesign.com/" target="_blank">Versatile</a>
is a specialized custom printing company run by entrepreneur Dan
Fallak, from his home in Almonte, Ontario. He uses 100% natural marble
stone imported from Turkey, along with a unique machine and ink formula
to create fun and beautiful designs, and also customized coasters via
spinoff brand <a href="http://coasterly.com./" target="_blank">Coasterly</a>. This great local business actually made us some Bowda coasters and we couldn't have been more pleased with the results. </span></span></span></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="color: #444444;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaw3tSvMWZJwC5-JUFbRidP5JgzpxXdOys0Sxt55Oun2pgWZ8GLmiGB3k4mZPrWIDh7qyPX80jZLqVe04q4AKXN5sFap5hyac7NtgcDLEuwl5P-cLTaIDhU33_YXvajTzDfCGHWmBGRg8/s1600/11406570_484206245070493_6276667709149511661_n.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaw3tSvMWZJwC5-JUFbRidP5JgzpxXdOys0Sxt55Oun2pgWZ8GLmiGB3k4mZPrWIDh7qyPX80jZLqVe04q4AKXN5sFap5hyac7NtgcDLEuwl5P-cLTaIDhU33_YXvajTzDfCGHWmBGRg8/s320/11406570_484206245070493_6276667709149511661_n.jpg" width="320" /></a></span></div>
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<span style="color: #444444;"><span style="font-size: small;"><span style="font-family: inherit;"><br /></span></span></span></div>
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<span style="color: #444444;"><span style="font-size: small;"><span style="font-family: inherit;"><br /></span></span></span></div>
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<span style="color: #444444;"><span style="font-size: small;"><span style="font-family: inherit;">
</span></span></span></div>
<div style="margin: 0px; text-align: left;">
<span style="color: #444444;"><i><span style="font-size: small;"><span style="font-family: inherit;">Give Parents a Date Night </span></span></i></span></div>
<div style="text-align: left;">
<span style="color: #444444;"><i><span style="font-size: small;"><span style="font-family: inherit;">
</span></span></i><span style="font-size: small;"><span style="font-family: inherit;">
</span></span></span></div>
<div style="margin: 0px; text-align: left;">
<span style="color: #444444;"><span style="font-size: small;"><span style="font-family: inherit;">Sometimes
the best gifts can’t be defined by something tangible. If they could,
some people would put “time” at the top of their Christmas list. If you
know a couple with a young child (or two), <a href="http://www.procarecenter.ca/default.aspx" target="_blank"><span style="text-decoration: underline;">ProCare</span></a> after school centre offers Parent’s Night Out services every <span class="aBn" data-term="goog_1586062943"><span class="aQJ">Friday</span></span>
night from 6 to 10 and Saturdays 5 to 9. This provides a great
opportunity for busy parents to get a break and treat themselves (you
CAN give the gift of time)! It also would pair great with a gift
certificate to their favourite restaurant. </span></span></span></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="color: #444444;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgezOAb50EeXb4UxHH7mwYjgrXr9flSxsASFH0NCAPmoA9q4Hs1tVJA5eGU1HR2R2qnLYl5DVdkl9MFXuh0ML4IIiRy80ZGXIwBjNHk8LGtJv2uwnH6QQ3TVBbE7uzaj1-Kaak3Siu9QRk/s1600/unnamed.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="79" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgezOAb50EeXb4UxHH7mwYjgrXr9flSxsASFH0NCAPmoA9q4Hs1tVJA5eGU1HR2R2qnLYl5DVdkl9MFXuh0ML4IIiRy80ZGXIwBjNHk8LGtJv2uwnH6QQ3TVBbE7uzaj1-Kaak3Siu9QRk/s320/unnamed.png" width="320" /></a></span></div>
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<span style="color: #444444;"><i><span style="font-size: small;"><span style="font-family: inherit;">
</span></span></i></span></div>
<div style="margin: 0px; text-align: left;">
<span style="color: #444444;"><i><span style="font-size: small;"><span style="font-family: inherit;">Coffee, Tea, Treats </span></span></i></span></div>
<div style="text-align: left;">
<span style="color: #444444;"><span style="font-size: small;"><span style="font-family: inherit;">
</span></span><span style="font-size: small;"><span style="font-family: inherit;">
</span></span></span></div>
<div style="margin: 0px; text-align: left;">
<span style="color: #444444;"><span style="font-size: small;"><span style="font-family: inherit;">An easy and excellent gift this year would be a gift card for the <a href="http://www.theministryofcoffee.com/" target="_blank"><span style="text-decoration: underline;">Ministry of Coffee</span></a>,
an unique and cozy cafe located on Elgin St. where they make delicious
lattes, are conscientious in their coffee sourcing, offer a selection of
high quality loose leaf teas (try the lemon ginger) and have a variety
of food options as well. This gift is a guaranteed success!</span></span></span></div>
<div style="text-align: left;">
<span style="color: #444444;"><span style="font-size: small;"><span style="font-family: inherit;">
</span></span></span></div>
<div style="margin: 0px; min-height: 15px; text-align: left;">
<span style="color: #444444;"><span style="font-size: small;"><span style="font-family: inherit;"><br /></span></span></span></div>
<div style="margin: 0px; min-height: 15px; text-align: left;">
<span style="color: #444444;"><i><span style="font-size: small;"><span style="font-family: inherit;"><br /></span></span></i></span></div>
<div style="text-align: left;">
<span style="color: #444444;"><i><span style="font-size: small;"><span style="font-family: inherit;">
</span></span></i></span></div>
<div style="margin: 0px; text-align: left;">
<span style="color: #444444;"><i><span style="font-size: small;"><span style="font-family: inherit;">DIY Unique Ceramic Pieces </span></span></i></span></div>
<div style="text-align: left;">
<span style="color: #444444;"><i><span style="font-size: small;"><span style="font-family: inherit;">
</span></span></i><span style="font-size: small;"><span style="font-family: inherit;">
</span></span></span></div>
<div style="margin: 0px; text-align: left;">
<span style="color: #444444;"><span style="font-size: small;"><span style="font-family: inherit;">Take thoughtfulness a step further and put some work into your gift by visiting <a href="http://mudoven.com/" target="_blank"><span style="text-decoration: underline;">The Mud Oven</span>,</a>
a paint-it-yourself ceramics studio. Here you can create a truly unique
gift, be it a mug, teapot, bowl… you get the idea. You may even want to
turn this into a participatory event and bring your loved one along for
some creative fun! Just be sure to make a reservation ahead of time. </span></span></span></div>
<div style="text-align: left;">
<span style="color: #444444;"><span style="font-size: small;"><span style="font-family: inherit;">
</span></span></span></div>
<div style="margin: 0px; min-height: 15px; text-align: left;">
<span style="color: #444444;"><span style="font-size: small;"><span style="font-family: inherit;"><br /></span></span></span></div>
<div style="text-align: left;">
<span style="color: #444444;"><span style="font-size: small;"><span style="font-family: inherit;">
</span></span></span></div>
<div style="margin: 0px; text-align: left;">
<span style="color: #444444;"><i><span style="font-size: small;"><span style="font-family: inherit;">Everything He Needs for a Perfect Shave</span></span></i></span></div>
<div style="text-align: left;">
<span style="color: #444444;"><span style="font-size: small;"><span style="font-family: inherit;">
</span></span><span style="font-size: small;"><span style="font-family: inherit;">
</span></span></span></div>
<div style="margin: 0px; text-align: left;">
<span style="color: #444444;"><span style="font-size: small;"><span style="font-family: inherit;"><a href="http://www.stoutheartcanada.com/" target="_blank">STOUTHEART</a> is an all natural grooming product company based in Ottawa. We love the
story behind the company, and what they stand for. As told on their
website, “STOUTHEART was created based on the idea that hardworking men
deserve a product that is affordable and benefits him in more ways than
just a simple shave. The primary goal of STOUTHEART is to make all
natural products that are free of harmful chemicals and will activate
your senses beyond what is normally expected from your typical morning
routine.” Check them out at and give the men in your life a new and invigorating shaving experience that will become a staple in their routine. </span></span></span></div>
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<span style="color: #444444;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyB9gzI3M5zxej4Nx51d8q6Lp8TfSYJCa48WmK3K4pEqBoOOi3NXP_UKtPzaj6poVZAMSnT6IOqcyF8Z-iAHze9QYYXu2fkbND3iCohDiZ74IlzFnlF2roVNwVoP-U8IUuLe1cKbZNDrI/s1600/unnadmed.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyB9gzI3M5zxej4Nx51d8q6Lp8TfSYJCa48WmK3K4pEqBoOOi3NXP_UKtPzaj6poVZAMSnT6IOqcyF8Z-iAHze9QYYXu2fkbND3iCohDiZ74IlzFnlF2roVNwVoP-U8IUuLe1cKbZNDrI/s320/unnadmed.jpg" width="320" /></a></span></span></div>
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<span style="color: #444444;"><span style="font-size: small;"><span style="font-family: inherit;">
</span></span></span></div>
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<span style="color: #444444;"><span style="font-size: small;"><span style="font-family: inherit;"><br /></span></span></span></div>
<div style="text-align: left;">
<span style="color: #444444;"><span style="font-size: small;"><span style="font-family: inherit;">
</span></span></span></div>
<div style="margin: 0px; text-align: left;">
<span style="color: #444444;"><i><span style="font-size: small;"><span style="font-family: inherit;">Bath and Skin Care</span></span></i></span></div>
<div style="text-align: left;">
<span style="color: #444444;"><span style="font-size: small;"><span style="font-family: inherit;">
</span></span><span style="font-size: small;"><span style="font-family: inherit;">
</span></span></span></div>
<div style="margin: 0px; text-align: left;">
<span style="color: #444444;"><span style="font-size: small;"><span style="font-family: inherit;">You
can give the gift of awesome smelling, nourishing, and environmentally
friendly soaps and skin care products this year by swinging by <a href="http://www.purpleurchinsoap.com/" target="_blank"><span style="text-decoration: underline;">Purple Urchin</span></a>
located on Somerset in Chinatown. They make it easy by offering gift
bundles of delicious products. Perfect for daily care as well as those
at-home spa days everyone needs once in awhile.</span></span></span></div>
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<span style="color: #444444;"><span style="font-size: small;"><span style="font-family: inherit;">
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<div style="margin: 0px; min-height: 15px; text-align: left;">
<span style="color: #444444;"><span style="font-size: small;"><span style="font-family: inherit;"><br /></span></span></span></div>
<div style="text-align: left;">
<span style="color: #444444;"><span style="font-size: small;"><span style="font-family: inherit;">
</span></span></span></div>
<div style="margin: 0px; text-align: left;">
<span style="color: #444444;"><i><span style="font-size: small;"><span style="font-family: inherit;">Canadian Winter Staple: The Scarf </span></span></i></span></div>
<div style="text-align: left;">
<span style="color: #444444;"><span style="font-size: small;"><span style="font-family: inherit;">
</span></span><span style="font-size: small;"><span style="font-family: inherit;">
</span></span></span></div>
<div style="margin: 0px; text-align: left;">
<span style="color: #444444;"><span style="font-size: small;"><span style="font-family: inherit;">Can anyone have too many scarves? Of course not! Ottawa designer brand <a href="http://kristanorris.com/" target="_blank"><span style="text-decoration: underline;">Krista Norris Collection</span></a>
features unique, gorgeous scarves for both men and woman, with a wide
range of textures and fabrics to suit different styles and occasions.
You can find something here for everyone, and the scarf you give will
undoubtedly become a staple in your loved one’s wardrobe.</span></span></span></div>
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<span style="color: #444444;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh29Hw5Ctv2W5s5YlZ2mXN8Xwm2yg6qnhUqe4aAcp8uICZ0-VYGmMjjUN5-GsPbUAFbu97nMzfhIhz5mW9ny20YUxOOAWExX8ZBSP1pCl6YC-Im5f6tBDoBrpalaDOUNG7JQbUBS0AQT50/s1600/unnamed.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="318" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh29Hw5Ctv2W5s5YlZ2mXN8Xwm2yg6qnhUqe4aAcp8uICZ0-VYGmMjjUN5-GsPbUAFbu97nMzfhIhz5mW9ny20YUxOOAWExX8ZBSP1pCl6YC-Im5f6tBDoBrpalaDOUNG7JQbUBS0AQT50/s320/unnamed.jpg" width="320" /></a></span></div>
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<span style="color: #444444;"><span style="font-size: small;"><span style="font-family: inherit;">
</span></span></span></div>
<div style="margin: 0px; text-align: left;">
<span style="color: #444444;"><span style="font-size: small;"><span style="font-family: inherit;">What
to do when you’re done your shopping, but need to ship gifts to loved
ones who you won’t be seeing this Christmas? Try <a href="http://www.flyta.ca/" target="_blank">Flyta,</a> a new Canadian
startup shipping company that uses spare airline cargo to provide lower
shipping costs (up to 40% cheaper)! Did we mention that they also pick up and pack for you? Gift wrapping not included though!</span></span></span></div>
<div style="text-align: left;">
<span style="color: #444444;"><span style="font-size: small;"><span style="font-family: inherit;">
</span></span></span></div>
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<span style="color: #444444;"><span style="font-size: small;"><span style="font-family: inherit;"><br /></span></span></span></div>
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</span></span></span></div>
<div style="margin: 0px; text-align: left;">
<span style="color: #444444;"><span style="font-size: small;"><span style="font-family: inherit;">Hopefully
this list has given you some new gift ideas and inspired you to look
locally for your Christmas shopping. For more information on local
events and businesses, check out <a href="http://apt613.ca/supportlocal/" target="_blank"><span style="text-decoration: underline;">Apt. 613 Support Local</span></a>. Not from Ottawa? Yellow Pages has developed an initiative called <a href="http://shoptheneighbourhood.ca/en/" target="_blank"><span style="text-decoration: underline;">Shop the Neighbourhood </span></a>that will help you find small businesses in your area. </span></span></span></div>
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</span></span></span></div>
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Anonymoushttp://www.blogger.com/profile/08206230842009559124noreply@blogger.com0tag:blogger.com,1999:blog-3862853981141709291.post-37410484201468202002015-07-11T20:04:00.001-07:002015-07-11T20:04:12.856-07:005 Social Media Faux Pas & How to Fix Them <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLlP5yEAgwTm2PfBqwXDVDbko5E7CAXbFxN3B9h6wS4SeDqk-V5DxZQbid0biABAaPhT-fc2Sv1QAD8uf9DQCkkjLwdbksYZPO_Ln3oncXJJZ_6_iHILlCuxnVB1BqbO3YXOyFZ6EzMMw/s1600/5.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLlP5yEAgwTm2PfBqwXDVDbko5E7CAXbFxN3B9h6wS4SeDqk-V5DxZQbid0biABAaPhT-fc2Sv1QAD8uf9DQCkkjLwdbksYZPO_Ln3oncXJJZ_6_iHILlCuxnVB1BqbO3YXOyFZ6EzMMw/s400/5.png" width="400" /></a></div>
<div style="text-align: center;">
Here at Bowda the name of our game is social media. Over the
years, our team has spent a lot of time online, and have come across a <i style="mso-bidi-font-style: normal;">lot</i> of witty Tweets, interesting
Instagram posts, and fascinating Facebook pages. That being said, we are no
stranger to the less than wonderful posts being shared every day. What makes
them less favourable? We’ve collected a list of the most frustrating faux pas we’ve encountered, and what you can do to avoid them. </div>
<br />
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<br /></div>
<div class="MsoNormal" style="text-align: center;">
<i><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; line-height: 107%;">1. Automated Messages</span></b></i></div>
<div class="MsoNormal" style="text-align: center;">
This faux pas applies mainly to Twitter, but should be taken
into account with all platforms. While we agree that thanking a new follower
for their support, either through a direct message or a tweet, is a good idea,
please avoid sending an (obviously) automated message. The point behind
messaging a new follower is to establish an, albeit small, relationship with
them, and thank them for noticing you online. However silly this may sound,
going unnoticed on Twitter is never good for a new business, so you always want
to demonstrate your appreciation. That being said, the entire meaning behind
your message is lost when you’ve used a program to generate a very unnatural
response to recently acquired followers. In some cases, it can even lead to
being un-followed, if the individual suspects you may be a spam account (which
do exist, by the way, and are incredibly irritating to have on your feed).
Also, using these auto-mated responses as a marketing tool to advertise your
services, or increase your followers, <b style="mso-bidi-font-weight: normal;">is</b>spam, and will always be treated as such (i.e. blocking, deleting,
un-following). Twitter is a fantastic way to connect with strangers all over
the world, but your efforts have to be genuine (just like they would be in person).<br />
</div>
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Bottom line: <b style="mso-bidi-font-weight: normal;">If you
choose to send a thank you to your newest followers, always send a personal
message. </b><br />
</div>
<div class="MsoNormal" style="text-align: center;">
<b style="mso-bidi-font-weight: normal;"><span style="color: #70ad47; mso-themecolor: accent6;">DO: </span>“</b>Hey @BowdaPR,
thanks for following! We look forward to learning about how to improve our
presence on social media!”<br />
</div>
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<b style="mso-bidi-font-weight: normal;"><span style="color: red;">DON’T:</span></b><span style="color: red;"> </span>“Hey, thanks
for following. Sign-up for our newsletter here/buy my cool product/give me
money.” </div>
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<br /></div>
<div class="MsoNormal" style="text-align: center;">
<i><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; line-height: 107%;">2. Overuse, or incorrect use, of the
infamous #hashtag. </span></b></i></div>
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Since the beginning of Twitter, the use of the #hashtag has
been heavily debated. It is one of the more major learning curves that comes
with creating your Twitter account, and most have figured out how to use them
on a trail-and-error basis. It is now 2015; Twitter was created in 2006. If you
still aren’t sure how to use the hashtag, listen up! There is nothing that
demonstrates amateur hour better than misusing #hashtags. </div>
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I realize you may be making funny faces at the computer by
this point. “There is no purpose to a hashtag, they’re for fun” is, perhaps, one
reason behind your distorted brow. Although creating a hashtag can be fun and
seemingly useless, there <i style="mso-bidi-font-style: normal;">is</i> a method
to the madness. A hashtag, essentially, places your tweet in a list of other tweets
that share the same hashtag. This can work to your advantage if you decide to
share something that is “trending”, where others may see. By using a hashtag,
it allows others to see your content who may not have been following you
before, and then choose to because you are so
wise/hilarious/savvy/inspirational. </div>
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Now, you’re probably thinking “If hashtags are so
great, I’m going to use them all the time! In all my tweets! Only hashtags, no
words!” This is where the problem lies. Although this may seem like a great
idea, it really isn’t. You only have 140 characters to demonstrate how
wise/hilarious/savvy/inspirational you are, so don’t waste them on lengthy
sentences that become too difficult to read without spaces. The longer your
hashtag, the less likely someone else has used it before, therefore stripping
the hashtag of its purpose. At Bowda, we have a golden rule of no more than
three hashtags, and make sure they are short and sweet. The more concise you
are, the easier it is for someone to re-tweet/quote you to their followers. And
why wouldn’t they want to, since you’re so wise/hilarious/savvy/inspirational?<br />
</div>
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Bottom Line: <b style="mso-bidi-font-weight: normal;">Do not
use more than three hashtags. Do your research- make sure they are concise, and
preferably exist already. </b><br />
</div>
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<b style="mso-bidi-font-weight: normal;"><span style="color: #70ad47; mso-themecolor: accent6;">DO:</span></b><span style="color: #70ad47; mso-themecolor: accent6;"> </span>“We all need a little
extra pick-me-up on our Mondays. #MondayMotivation”<br />
</div>
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<b style="mso-bidi-font-weight: normal;"><span style="color: red;">DON’T:</span></b><span style="color: red;"> </span>“Click this
link for more information on #climatechange #globalwarming #renewableenergy
#letsworktogethertosaveourplanetbeforeitexplodes </div>
<div class="MsoNormal" style="text-align: center;">
<i><br /></i></div>
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<i><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; line-height: 107%;">3. Abbreviate, but never use lingo. </span></b></i></div>
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OMG, LOL, LMAO, ROTFLMAO, IDK, SMH – what on earth am I
saying? Exactly! </div>
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Even though it is tempting to use MSN language, with a limitation
of 140 characters, it is never a good idea. You have no idea who your Tweets
are being read by, and the last thing you want to inspire is confusion amongst
your followers. Being clear and concise are two absolute musts when tweeting,
and as funny as these lingo terms can be, they are anything but clear. SMH? I
had to open up a new window, and resort to urban dictionary to solve that one
(it means “shake my head” if you didn’t already know!). </div>
<div class="MsoNormal" style="text-align: center;">
Abbreviations are acceptable (i.e. B.C. instead of British
Columbia, ‘&’ instead of ‘and’, TGIF instead of thank god it’s Friday), but
try to only use the most obvious ones. </div>
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Avoiding lingo also assures you avoid sounding ignorant
(remember, you’re really wise/hilarious/savvy/inspirational and want to remain
being seen that way). Nothing takes away from an inspirational quote or a
thought-provoking article quite like “omg lololol” following immediately after.<br />
</div>
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Bottom Line: <b style="mso-bidi-font-weight: normal;">Minimize
your character count without compromising your message. </b><br />
</div>
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<b style="mso-bidi-font-weight: normal;"><span style="color: #70ad47; mso-themecolor: accent6;">DO: </span>“</b>Learn why BC has
become the smartest & most environmentally friendly province”<br />
</div>
<div class="MsoNormal" style="text-align: center;">
<b style="mso-bidi-font-weight: normal;"><span style="color: red;">DON’T:</span></b><span style="color: red;"> </span>“omg look at
dis pic <span style="font-family: Wingdings; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-char-type: symbol; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-symbol-font-family: Wingdings;"><span style="mso-char-type: symbol; mso-symbol-font-family: Wingdings;">à</span></span> I
h8 this s0o much! #smh #idk</div>
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<br /></div>
<div class="MsoNormal" style="text-align: center;">
<i><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; line-height: 107%;">4. Improper Grammar </span></b></i></div>
<div class="MsoNormal" style="text-align: center;">
This faux pas results in a lot of head-banging against a
wall for some people. It would be really great if the individuals out there who
still use “your” instead of “you’re” and “one” instead of “won” would be
stripped of their right to access social media platforms, but sadly, this is
not the case. </div>
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If you are one of these people, I am SMH at you! (Just
kidding – there is no judgement here at Bowda. We understand that grammar mishaps happen to even the strictest grammar nerd, thank goodness for that edit button!) </div>
<div class="MsoNormal" style="text-align: center;">
However – and this is a big however – there is no excuse for
the use of improper grammar and spelling on your Tweets and/or other social
media posts. Nearly all, if not ALL, technological devices that provide us with
the ability to post on such platforms come equipped with spellcheck. Please use
this tool on a daily basis, and always pay attention to those red/green/blue
squiggly lines (you know, the ones that appear every time you try to spell
necessary? Or maybe that’s just me) that indicate you have chosen an incorrect
letter arrangement. Other times, you have spelled the word correctly, but used
the wrong form (i.e. your – you’re, they’re – their – there, whole – hole, lose-loose
and I could go on and on and on...); this, my friends, is unacceptable.
Thousands of people are on Twitter every day, and they are all presented with
the freedom to follow, and un-follow, whomever they please. The followers that
you have worked so hard to attain, you need to KEEP them. The best way to do
that? Never fail to show them how wise/hilarious/savvy/inspirational you are
with every single post. People may choose to write you off, and assume what you
have to say, or the services you wish to provide, or the messages you want to
share, or not worthwhile if they can’t trust you to pay attention to basic
grammar rules. The internet can be a cruel place amigos; we just want to help
you master your way through it.<br />
</div>
<div class="MsoNormal" style="text-align: center;">
Bottom Line: <b style="mso-bidi-font-weight: normal;">Always
triple check your tweets, Instagram captions, and Facebook posts. As we say at
Bowda <span style="mso-spacerun: yes;"> </span>“spell-check yourself, before you
wreck yourself”</b>.<br />
</div>
<div class="MsoNormal" style="text-align: center;">
<b style="mso-bidi-font-weight: normal;"><span style="color: #70ad47; mso-themecolor: accent6;">DO:</span></b><span style="color: #70ad47; mso-themecolor: accent6;"> </span>“At Bowda, we represent an
environment based on peace and love, and always admire your feedback”.<br />
</div>
<div class="MsoNormal" style="text-align: center;">
<b style="mso-bidi-font-weight: normal;"><span style="color: red;">DON’T:</span></b><span style="color: red;"> </span>“At Bowda,
we represent an environment based on piece and love. and always admir you’re
feedback”. </div>
<div class="MsoNormal" style="text-align: center;">
<i><br /></i></div>
<div class="MsoNormal" style="text-align: center;">
<b><i><span style="font-size: 12.0pt; line-height: 107%;">5. Don’t forget that social media is
a two-way conversation. </span></i></b></div>
<div class="MsoNormal" style="text-align: center;">
This one is extremely important. Never forget that social
media is best used as a conversational tool. Engaging your followers encourages
them to continue to follow and support you. Nobody likes to see companies that
choose to fill their feed with advertisements or self-proclamations about how
great they are. If someone tweets at you, tweet back! When you choose to post
something, always encourage a conversation. Never be afraid to ask your
audience their opinions. People love to talk, and if you allow your social
media page to be a place for them to do it, your number of followers will
increase faster than my cat runs after a bag of Temptations treats. </div>
<div class="MsoNormal" style="text-align: center;">
Twitter chats exist for this very reason; both celebrities
and companies do it frequently. This concept allows people to ask questions
they may have about your company, or comment on ideas that your company
represents. Twitter Q&As are always very popular (occurring more with
celebrities, authors, talk-show hosts, etc.). Live-tweeting is also done
frequently nowadays, which consists of individuals informing people of the
details of an event that is happening, that they may not be able to attend. Either
way, it’s all good press when you encourage your followers to reach out to you.<br />
</div>
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Bottom Line: <b style="mso-bidi-font-weight: normal;">Always
engage ALL your followers, and encourage a conversation. </b><br />
</div>
<div class="MsoNormal" style="text-align: center;">
<b style="mso-bidi-font-weight: normal;"><span style="color: #70ad47; mso-themecolor: accent6;">DO:</span></b><span style="color: #70ad47; mso-themecolor: accent6;"> </span>“At Bowda, we believe Twitter & Instagram are the most successful platforms; what do you think?
#socialmedia”<br />
</div>
<div class="MsoNormal" style="text-align: center;">
<b style="mso-bidi-font-weight: normal;"><span style="color: red;">DON’T:</span></b><span style="color: red;"> </span>“At Bowda
we’re so great.”</div>
<div class="MsoNormal" style="margin-left: 36pt; text-align: center;">
“At Bowda, we offer services to
run your social media and blog accounts for you. Let us do it. We’re great!!”</div>
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<br /></div>
<div class="MsoNormal" style="text-align: center;">
At the end of the day, we want to commend you for all your
efforts to remain relevant on social media and expand your brand on platforms
you may be unfamiliar with. If you think conquering social media is easy,
you’re most likely not doing it correctly. At Bowda, we believe practice makes
perfect, and hope that you take these constructive criticisms as encouragement
going forward. After all, what would the world do without your
wise/hilarious/savvy/inspirational self? </div>
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<br /></div>
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Anonymoushttp://www.blogger.com/profile/08206230842009559124noreply@blogger.com0tag:blogger.com,1999:blog-3862853981141709291.post-81956036994559329842015-04-08T06:22:00.001-07:002015-04-08T06:23:47.667-07:00How a Hashtag Can Help: The #AskHerMore Campaign <style>
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<span lang="EN-GB" style="font-size: 11.0pt;">#askhermore. A
hashtag that engaged the public in a conversation that was long overdue. It was
simple, it was honest, and it was powerful. Some of you may be familiar with
its social media success, and others may simply recognize it without
understanding its origin. Whatever the case, it goes without question that
these three words exemplify how powerful social media can be when used
correctly; especially when coupled with engagement from powerful Hollywood
figures. </span></div>
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<br /></div>
<div class="MsoNormal">
<span lang="EN-GB" style="font-size: 11.0pt;">Nearly two months
ago now, award season was monopolizing social media. Everyone is familiar with
these spectacular productions and most can agree that they dominate the
public’s attention, especially through social media networks. Although the
purpose of these shows are to commemorate individuals for outstanding
performances and work, a large portion of the audience tunes in for the
pre-show; the red carpet. Those who tune in will admit to adoring the beautiful
celebrities and their exquisitely expensive garments and accessories, as they
wait to see who will be chosen for the “pressing” interview questions, the most
famous being “Who are you wearing?”. Why has the public turned the focus of
their admiration towards the segment on appearances rather than
accomplishments? Even better, why are male celebrities the only ones questioned
about their career aspirations, while women are asked to share diet secrets and
nail colour choices? Gender stereotyping is the key culprit in this scenario, a
problem that should be one of the past. And the creators of the Representation
Project, and the #askhermore campaign, agree. </span></div>
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<br /></div>
<div class="MsoNormal">
<span lang="EN-GB" style="font-size: 11.0pt;">The #askhermore
campaign commenced over a year ago, but seemed to only make waves this past
February.<span style="mso-spacerun: yes;"> </span>Without much explanation or
introduction, the Representation Project – an organization working towards
ending all forms of stereotyping, including gender – created this simple
hashtag, allowing the public to create a conversation. The freedom to channel
the conversation in any direction, paired with an important, relevant topic
that a large percentage of the population was already passionate about,
equalled an inevitable success. <span style="mso-spacerun: yes;"> </span>It encouraged
reporters to “snap out of it” and recognize the strength, power, and intelligence
wearing these gowns, rather than solely the makers of them. It was an inclusive
campaign with unlimited boundaries, making it all the more successful. <span style="mso-spacerun: yes;"> </span></span></div>
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<br /></div>
<div class="MsoNormal">
<span lang="EN-GB" style="font-size: 11.0pt;">It is beyond
difficult to change a conversation that has been present for so many decades,
but #askhermore seemed to do just that.<span style="mso-spacerun: yes;">
</span>This campaign was active before, during and after the award show, and
totalled over 27,000 tweets. During the award show, members of the
Representation Project were responsible for Live Tweeting their followers, and
making their mission abundantly clear. <span style="mso-spacerun: yes;"> </span>This
remarkable campaign was planned and perfectly executed and demonstrates a
wonderful example of social media being used to spread a positive, future-changing
message. The #askhermore campaign also taught users of social media engaging
your audience, and using the variety of perspectives and locations to your
advantage. </span></div>
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<br /></div>
<div class="MsoNormal">
<span lang="EN-GB" style="font-size: 11.0pt;">How does a hashtag
possess so much power? The secret to its success lies in the minimal effort
required to participate. The number of participants is limitless, with no one there
to filter which comments will be shared. Social media has created an
environment where all its participants are equal; the boundaries normally
placed between celebrities and fans temporarily disappear. #askhermore
encouraged participation from everyone, especially the celebrities being asked
the mind-numbingly pointless questions. Engagement from Hollywood is huge,
especially during an occasion with such high profile attendees. With the
undeniable success of this simple yet powerful hashtag, it appears that
reporters will have to go back to square one and brainstorm more thought
provoking questions than just“Who are you wearing?”</span></div>
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<br /></div>
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<br /></div>
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<i style="mso-bidi-font-style: normal;"><span lang="EN-GB" style="font-size: 11.0pt;">Have you seen or participated in the #askhermore
campaign? Do you think it can change the face of awards shows?</span></i></div>
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Anonymoushttp://www.blogger.com/profile/08206230842009559124noreply@blogger.com0tag:blogger.com,1999:blog-3862853981141709291.post-75501486155493610642015-03-11T08:24:00.001-07:002015-03-11T08:30:43.966-07:00Finding the PR in Peru <div style="color: #222222; font-family: Helvetica; font-size: 11px;">
A couple weeks ago I was lucky enough to have the opportunity to spend a week in Peru with my stepmother, her best friend, and my sister. It was something that was on my stepmom’s friend’s bucket list, and they decided to make a girls trip out of it and invited my sister and I. Looking back on the trip from a PR perspective, there are some lessons that can be learned, from both the highs (quite literally - we were up in the mountains, above the clouds) and the (very few) lows. When it comes to travel PR, the experience itself is the biggest advocate for the destination itself, and the travel companies involved (travel agencies, tour companies, hotels and accommodations, restaurants, destinations, and attractions). Leading up to the trip, social media played a role in learning about the destination and getting excited about the trip. The best tool for us was simply searching hashtags on Instagram of the name of the trail we would be taking and names of specific destinations we would be visiting. </div>
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<span style="white-space: pre-wrap;"> T</span>he trip itself was what is called a packaged trip; it was booked with a travel agent who sold us a specific tour, with many pre-paid arrangements including transportation to and from destinations, entry to those destinations, accommodation and some meals. I was very happy with this outcome: we had enough free time to do our own shopping and exploring, and were advised as to how much extra money we would need to bring for food that was not covered in the tour. It was also helpful because none of us had ever been to South America, so we were saved the work of planning our own excursions and shown some worthwhile destinations and archeological sites by knowledgeable guides. The trip was booked by a well-known travel agency in Canada, Flight Centre, and the tour company, On the Go Tours, is universally recognized. Both companies had knowledgeable representatives who were available for any questions or concerns we had, and were happy to assist us in booking the trip and any extra amenities while there. While in Peru, our guides recommended local restaurants and massage therapists, which had wonderful results. These experiences helped build trust in our guides and reflected well on the tour company and the overall experience.</div>
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<span style="white-space: pre-wrap;"> </span>The culture of Peru itself is wonderful, from a public relations perspective as well as in general. The tourism industry has grown exponentially in the past ten years and has allowed major economic growth and development. Although it is a friendly culture in general, the prevalence and effect of the tourism industry may partly have a hand in the people being so open and helpful to tourists. This has also led to the many merchants that try to get tourists to enter their shops and buy their souvenirs. When we were with our guides, they were helpful in navigating these situations for us, and telling us where to find good quality items. At first, being called to constantly by vendors was a little annoying, however we got used to it fairly quickly and overall it didn’t effect negatively on the trip.<br />
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A few bumps in the road during the time in Peru became learning experiences from a public relations perspective. When we arrived to Cusco, the city we were mainly travelling out of, the hotel we were told was booked for us was closed and there was no answer at the door. After waiting in the pouring rain at <span class="aBn" data-term="goog_875054776" style="border-bottom-color: rgb(204, 204, 204); border-bottom-style: dashed; border-bottom-width: 1px; position: relative; top: -2px; z-index: 0;" tabindex="0"><span class="aQJ" style="position: relative; top: 2px; z-index: -1;">7 am</span></span> for 30 minutes, we learned that the hotel was under renovation, but that a second location where we had alternate rooms booked was only a short walk away. At some point, there was a break in the lines of communication. The change in accommodation should have been made clear to our travel agent ahead of time and the change in plans communicated to us. Another aspect of the trip that was not represented well was the challenging three-day hike on the Lares Trek. It was described as suited for moderately-fit people, however all of us found the hike to be extremely gruelling, even though I consider myself to be moderately fit, my stepmother works out regularly and her best friend is a marathon runner. We all got through it, however we were frustrated because at times it felt like we could barely continue on, and the pain during the descent was difficult to take. I am glad I did it and it was very rewarding, however not everyone in our group was able to finish the last day of the hike, and felt that the level of difficulty was mis-represented. A third issue that reflected negatively on the tour was that during the the final ride back to Cusco on the last day of the trip, the bus was not solely dedicated to our group, and the driver picked up other people wanting to hitch a ride for a fee. One woman on her own rode with us, as well as two men who smelled of alcohol and were clearly intoxicated. One of the men in particular was behaving in a rude way during the trip, and our guide had to ask him to please be quiet. It was translated to us after the fact that the woman was very upset at how the men represented Peru to us travellers. This situation could have been avoided by the tour company hiring the bus for tour members only, and not taking the risk of picking up strangers in order to fill the bus. Addressing these three issues would have made the trip more seamless and better represented by the travel agent and tour company. That being said, our guides remained positive in these tough situations, and helped us through them.</div>
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<span style="white-space: pre-wrap;"> </span>Ultimately, the trip was a success, and the positive experiences far outweighed the negative. In a short time I got to see a little bit of Peru, and learned just a bit about its rich culture and history. The PR lessons learned were that communication of issues and changes is vital to avoiding stressful situations, representation of tours must be honest, and that the safety of travellers should be the number one of the tour company. I also learned that when it comes to travel, the best PR is the amazing experiences that people have in and of a destination. </div>
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Anonymoushttp://www.blogger.com/profile/08206230842009559124noreply@blogger.com0tag:blogger.com,1999:blog-3862853981141709291.post-22739429603876303952014-12-28T08:56:00.001-08:002014-12-28T08:59:29.346-08:00Webinar Summary: An Introduction to Social Media for Not-for-Profits & Social Services<div style="color: #232323; font-size: 11px;">
<span style="font-family: inherit;">The following are a few of the key notes and takeaways from a Bowda webinar delivered to a number of non-profit social services organizations in British Columbia. The topic of the webinar was an introduction to social media for not-for-profits and social services. </span></div>
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<span style="font-family: inherit;">It started out with an introduction to <b>The Big Three</b>: <b>Instagram</b>, <b>Twitter</b>, and <b>Facebook</b>, with a quick description of how each network works. These are the three major social networks that brands need to consider and evaluate if they are the right fit for their organization. Twitter and Facebook accounts are essential for your brand, and Instagram is beneficial if you have interesting visuals to share.</span></div>
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<span style="font-family: inherit;">Following that, there was an outline of the basic information organizations need to have ready, which included: </span></div>
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<b><span style="font-family: inherit;">Profile Checklist: (ensure that your social media profiles have the following) </span></b></div>
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<li style="color: #232323; font-size: 11px; margin: 0px;"><span style="font-family: inherit;">Profile photo (business logo)</span></li>
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<li style="color: #232323; font-size: 11px; margin: 0px;"><span style="font-family: inherit;">Short bio of your business</span></li>
<li style="color: #232323; font-size: 11px; margin: 0px;"><span style="font-family: inherit;">Long bio of your business</span></li>
<li style="color: #232323; font-size: 11px; margin: 0px;"><span style="font-family: inherit;">Links to your website</span></li>
<li style="color: #232323; font-size: 11px; margin: 0px;"><span style="font-family: inherit;">Physical address (and map)</span></li>
<li style="color: #232323; font-size: 11px; margin: 0px;"><span style="font-family: inherit;">Contact info (email address, phone numbers, etc.)</span></li>
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<span style="font-family: inherit;">Next we learned what makes not for profits and social services different from other organizations and how these differences translate to social media. </span></div>
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<span style="color: #232323; font-family: inherit;"><span style="font-size: 11px;">One of the main issues not for profits and social services face is how to deal with social media in relation to sensitive information. A tip we shared was to focus on statistics and numbers instead of using names. If you are questioning whether a post could affect a person’s reputation, it’s always best to play safe. Transparency is also key for these organizations, as people seek more background information as to where their donation and money will go. It is important to use your social media networks to inform your audience about what your organizations offers and how they do it. Many not for profits and social services have </span></span><span style="color: #232323;"><span style="font-size: 11px;">limited</span></span><span style="color: #232323; font-family: inherit;"><span style="font-size: 11px;"> budget when it comes to social media and public relations, it is important to note that traditional marketing means are becoming less and less necessary. Not for profits need to take a page from startups and learn how to bootstrap effectively. Social media is an amazing resource with global reach that is free and organizations should be taking advantage of that. Many of the tools to enhance your social media strategy, such as Hootsuite, offer their basic services for free as well. </span></span><br />
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<span style="font-family: inherit;">Organizations were also given examples of social services organizations on international <a href="https://www.facebook.com/joinred">(<span style="text-decoration: underline;">(RED)</span>),</a> national <a href="https://www.facebook.com/CanadianBloodServices">(<span style="text-decoration: underline;">Canadian Blood Services</span>)</a>, and local <a href="https://www.facebook.com/ourplacesociety">(<span style="text-decoration: underline;">Our Place Society</span>)</a> levels with good social media presence and practices.</span></div>
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<span style="font-family: inherit;">Once organizations understand the whys and hows of using social media, it all comes down to content. </span></div>
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<b><span style="font-family: inherit;">Creating and Curating Content</span></b></div>
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<li style="color: #232323; font-size: 11px; margin: 0px;"><span style="font-family: inherit;">Content you share should be helpful to your audience and relevant to your business - for example, if you offer services for women, mention other resources in your area that might also benefit women</span></li>
<li style="color: #232323; font-size: 11px; margin: 0px;"><span style="font-family: inherit;">FAQs - what are some of the questions that your organization is asked </span></li>
<li style="color: #232323; font-size: 11px; margin: 0px;"><span style="font-family: inherit;">Engage with other businesses/sponsors/locals; share stories - write thank you’s to sponsors, engage with local influential people (like the mayor, for example), share stories of volunteers in action, reminders for up-coming events and follow-ups about previous events including pictures, go beyond organization centric and include issue-centric content</span></li>
<li style="color: #232323; font-size: 11px; margin: 0px;"><span style="font-family: inherit;">Have a plan, set goals, and stick with it - define your organizational goals and make sure your social media reflects those goals. Plan your content strategically with your goals in mind. </span></li>
<li style="color: #232323; font-size: 11px; margin: 0px;"><span style="font-family: inherit;">Share everywhere - newsletter, social media, email, posters in physical locations, in person, etc.</span></li>
<li style="color: #232323; font-size: 11px; margin: 0px;"><span style="font-family: inherit;">Consistency is key - use the same photo/logo across platforms, post regularly</span></li>
<li style="color: #232323; font-size: 11px; margin: 0px;"><span style="font-family: inherit;">Get help if you can’t keep up - hire a volunteer to be in charge of your social media, or employ a professional agency to come in and ramp up your social media</span></li>
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<b><span style="font-family: inherit;">Tools to Make the Most out of Social Networks</span></b></div>
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<li style="color: #232323; font-size: 11px; margin: 0px;"><span style="font-family: inherit;">Instagram: use hashtags and apps to communicate and share with audiences, as well as discover other people, organizations and causes that are in line with your organization’s goals</span></li>
<li style="color: #232323; font-size: 11px; margin: 0px;"><span style="font-family: inherit;">Facebook: engage as your page (organization is active), reply to followers/questions, like other pages, obtain analytics/statistics</span></li>
<li style="color: #232323; font-size: 11px; margin: 0px;"><span style="font-family: inherit;">Twitter: create lists of interest groups/allies/influential people and organizations, use hashtags, host Twitter chats to generate awareness/discussion of relevant issues</span></li>
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<span style="font-family: inherit;">The power of social media in communicating and reaching audiences can and should be used by organizations of all sizes. Not-for-profits and social services organizations can use this introduction to build their online presence in order to raise awareness, gain followers, fundraise, and bring attention to the causes and social issues that need support. These organizations help populations in our neighbourhoods, country, and across the world. </span></div>
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<i><span style="font-family: inherit;">If you are interested in learning more, don't hesitate to contact us for any webinar inquiries. </span></i></div>
Anonymoushttp://www.blogger.com/profile/08206230842009559124noreply@blogger.com0tag:blogger.com,1999:blog-3862853981141709291.post-50285128940920191152014-12-08T09:18:00.001-08:002014-12-08T09:18:21.455-08:002014 Gift Giving Guide - Going Local <div style="color: #232323; font-family: Arial; font-size: 13px;">
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There are many reasons to shop locally this Christmas. It strengthens your community’s economy, benefits community groups, keeps your area unique, and reduces environmental impact to name a few. It’s win-win for everyone involved. </div>
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Here we have curated our list of ten great gift ideas that support local businesses in the Ottawa area:</div>
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<i>The Gift of Restorative Rest </i> </div>
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For the practical gift giver, consider giving the gift of improved health, better memory, lower stress levels, and all the many benefits of getting a good night’s sleep. <span style="text-decoration: underline;"><a href="http://obasan.ca/">Obasan</a></span> is an Ottawa-based organic mattress company that offers customizable mattresses, which are a great idea for couples who differ in their sleeping needs. Not sold on the need for organic materials? Check out <span style="text-decoration: underline;"><a href="http://wellnessmama.com/6014/organic-mattresses/">this blog post</a></span> on the benefits of going organic for your mattress choice. </div>
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<i>Fitness/Martial Arts/ Self-Defence Classes</i></div>
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Here’s an idea for the fitness buff in your life: let them try something new by gifting them a two-week, unlimited membership at <span style="text-decoration: underline;"><a href="http://www.kfma.ca/">KFMA 313 Martial Arts</a></span>. They have several programs to suit different goals, and promise elite training from experienced professionals. Your recipient will get a serious workout while learning new skills and having fun! </div>
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<i>Give Parents a Date Night </i></div>
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Sometimes the best gifts can’t be defined by something tangible. If they could, some people would put “time” at the top of their Christmas list. If you know a couple with a young child (or two), <span style="text-decoration: underline;"><a href="http://www.procarecenter.ca/default.asp">ProCare</a></span> after school centre offers Parent’s Night Out services every <span class="aBn" data-term="goog_1858446277" style="border-bottom-color: rgb(204, 204, 204); border-bottom-style: dashed; border-bottom-width: 1px; position: relative; top: -2px; z-index: 0;" tabindex="0"><span class="aQJ" style="position: relative; top: 2px; z-index: -1;">Friday</span></span> night from 6 to 10 and Saturdays 5 to 9. This provides a great opportunity for busy parents to get a break and treat themselves (you CAN give the gift of time)! It also would pair great with a gift certificate to their favourite restaurant. </div>
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<i>Spice up Their Life</i></div>
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<span style="text-decoration: underline;"><a href="http://www.cardamomandcloves.com/">Cardamom and Cloves</a></span>, located on Preston St. in the heart of Little Italy, has a wide selection of herbs and spices suitable for anyone’s tastes. Head here for the person on your list who loves to play in the kitchen. There are gift packages available that include four different spices based on a theme, such as African, Curry, French, and Mexican (bonus: $5 from this purchase goes to the <span style="text-decoration: underline;"><a href="http://www.parkdalefoodcentre.org/">Parkdale Food Centre</a></span>). They also sell locally made preservatives and host workshops based on specific flavours and spices! My mouth is watering already…</div>
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<i>Coffee, Tea, Treats</i> </div>
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An easy and excellent gift this year would be a gift card for the<a href="http://www.theministryofcoffee.com/"> <span style="text-decoration: underline;">Ministry of Coffee</span></a>, an unique and cozy cafe located on Elgin St. where they make delicious lattes, are conscientious in their coffee sourcing, offer a selection of high quality loose leaf teas (try the lemon ginger) and have a variety of food options as well. This gift is a guaranteed success!</div>
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<i>DIY Unique Ceramic Pieces </i></div>
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Take thoughtfulness a step further and put some work into your gift by visiting <span style="text-decoration: underline;"><a href="http://mudoven.com/">The Mud Oven</a></span>, a paint-it-yourself ceramics studio. Here you can create a truly unique gift, be it a mug, teapot, bowl… you get the idea. You may even want to turn this into a participatory event and bring your loved one along for some creative fun! Just be sure to make a reservation ahead of time. </div>
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<i>Local Art & Apparel </i></div>
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<span style="text-decoration: underline;"><a href="https://www.facebook.com/falldowngallery">Fall Down Gallery</a></span> features art by the extremely talented owner himself, as well as works created by other artists from in and around Ottawa. If you are looking for a unique gift for the art-lover in your life, this is the place to go. You could even hit a couple of birds with one stone since Fall Down features a boutique as well, offering clothing, accessories, shoes, hats, and more.</div>
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<i>Locally Handcrafted Jewellery </i></div>
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If you’re looking to find a gift the woman in your life, jewellery is an obvious choice. Keep it small and local (and from the comfort of home) by choosing a piece from Ottawa jewellery maker Lisa Simmon’s Etsy shop <span style="text-decoration: underline;"><a href="https://www.etsy.com/ca/shop/OasisBloom?ref=ss_profile">Oasis Bloom</a></span>. The dipped crystal necklaces are gorgeous. This is one case where you may be tempted to buy one for a gift and one for yourself (guilty). </div>
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<i>Bath and Skin Care</i></div>
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You can give the gift of awesome smelling, nourishing, and environmentally friendly soaps and skin care products this year by swinging by <span style="text-decoration: underline;"><a href="http://www.purpleurchinsoap.com/">Purple Urchin</a></span> located on Somerset in Chinatown. They make it easy by offering gift bundles of delicious products. Perfect for daily care as well as those at-home spa days everyone needs once in awhile.</div>
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<i>Canadian Winter Staple: The Scarf </i></div>
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Can anyone have too many scarves? Of course not; what a silly question! Ottawa designer brand <span style="text-decoration: underline;"><a href="http://kristanorris.com/">Krista Norris Collection</a></span> features unique, gorgeous scarves for both men and woman, with a wide range of textures and fabrics to suit different styles and occasions. You can find something here for everyone, and the scarf you give will undoubtedly become a staple in your loved one’s winter wardrobe.</div>
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Hopefully this list has given you some new gift ideas and inspired you to look locally for your Christmas shopping. For more information on local events and businesses, check out <span style="text-decoration: underline;"><a href="http://apt613.ca/supportlocal/">Apt. 613 Support Local</a></span>. Not from Ottawa? Yellow Pages has developed an initiative called <span style="text-decoration: underline;"><a href="http://shoptheneighbourhood.ca/en/">Shop the Neighbourhood </a></span>that will help you find small businesses in your area. </div>
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<i>Do you buy your Christmas gifts locally? What are your favourite local brands? Let us know! </i></div>
Anonymoushttp://www.blogger.com/profile/08206230842009559124noreply@blogger.com0tag:blogger.com,1999:blog-3862853981141709291.post-55050091310974249542014-11-20T16:48:00.000-08:002014-11-20T16:56:04.728-08:00The Four C's of Networking for Introverts<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;"><span lang="EN-US">When you picture a PR professional,
the adjectives<s> </s>“sociable”, “outgoing”, “energetic”, “talkative”,
“persuasive”, “confident”, or ”animated” might come to mind. The word
"introvert" probably doesn't top the list<u>,</u> as
introverts are often characterized as shy, quiet, meek, or guarded. Many
people, however, have passionate careers in PR and Communications and
describe themselves as introverts. The main difference between an introvert and
extrovert is that extroverts acquire their energy
through social interactions, whereas this is how introverts
lose their energy. Introverts need solitude in order to
recharge their batteries. These differences are important to note, as
they have a huge effect on your experience networking. It is absolutely
necessary to network in order to build connections, reach required audiences,
learn, grow, achieve recognition, and expand your community. </span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="color: #444444; font-family: Georgia, Times New Roman, serif;">For those introverted people who are at the
beginning of their career path the thought of networking can induce serious
anxiety. Fortunately, there are methods for them to get the most out of
networking, without compromising their personalities or missing out on valuable
opportunities. These include tips on preparing for events, how to navigate
large, crowded events, choosing alternative modes of networking, and
recognizing the benefits of having an introverted personality when it comes to
making quality connections. Let's call them the four C's of networking for
introverts: <i>compose, connect, converse, and confidence.</i><o:p></o:p></span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;"><b><span lang="EN-US">Compose</span></b><span lang="EN-US"><o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="color: #444444; font-family: Georgia, Times New Roman, serif;">When you know you have a networking event coming
up, it is necessary to prepare yourself mentally and physically. You know that
these events can be exhausting and uncomfortable. If you research the topic or
theme of the event and who is hosting it and why, you will save yourself
awkward moments, getting caught off guard, and be less afraid to pipe up and
add your thoughts to a conversation. Have a goal in mind, even if it is small.
For example: aim to have just one five minute conversation with someone new. It
can be easy to get overwhelmed by a large room full of strangers; remind
yourself that the overall goal is to make connections. It is better to make a
small number of valuable connections with people you look up to or want to
learn from, than to make many superficial connections. <o:p></o:p></span></span></div>
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<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="EN-US"><span style="color: #444444; font-family: Georgia, Times New Roman, serif;">Since social engagements are exhausting for
introverts, you may want to keep the hours before and after a networking event
free of other social gatherings. For many introverts, there is a specific
window of time that they are able to be “on” in social settings before they
become mentally drained. Take the time before an event to make sure you are
physically prepared. Don’t show up on an empty stomach or dehydrated. You want
to avoid any distractions, such as feeling lightheaded, mentally fuzzy,
exasperated, or irritable. It may even be beneficial for some people to spend a
little time mediating; anything that helps you focus and center yourself. If
you are someone who fidgets when you are nervous, bring something to hold in
your hands to keep them steady. Following these tips will help you be as ready
as you can to go into an event.<o:p></o:p></span></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b><span lang="EN-US" style="color: #444444;">Connect</span></b></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="EN-US"><span style="color: #444444; font-family: Georgia, Times New Roman, serif;">Now you have prepared yourself as much as you
could, you bit the bullet, and have signed up to attend a large networking
event full of strangers. In the beginning, you may want to attend a few events
as simply an observer and not pressure yourself to be outgoing, but to get
comfortable and ease into it. You can also learn what types of events most suit
your needs and choose to only attend those. One tactic that can help introverts
is to show up to events early (before the crowds). That can make it easier to
meet and link up with someone. The window of time you have before burnout
is limited and there are many people in attendance, so don’t try to form a deep
connection in such a large forum. When you do meet someone noteworthy, get
their contact information in order to set up a one-on one follow up (more on
that later). <o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="color: #444444; font-family: Georgia, Times New Roman, serif;">While it is true that the overall goal is to make
connections, it is also important to avoid burnout as much as possible, as it
can turn introverts completely off networking. You cannot access your full
potential when you are mentally, emotionally or physically run down. You must
pace yourself and schedule rest and quiet time between meetings and events.
During an event, it can help to take five or ten minute walks into a quiet side
room or hallway away from others to collect your thoughts. If you want to grow
your network and make connections that will help you learn, you’re going to
have to get out of your comfort zone. Do it in ways that will keep you sane and
not overwhelm you.<o:p></o:p></span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;"><b><span lang="EN-US">Converse</span></b><span lang="EN-US"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="EN-US"><span style="color: #444444; font-family: Georgia, Times New Roman, serif;">On that note, there are many ways of networking
that do not include (often terrifying) large events. You can choose and manage
your interactions to play to their strengths. Opt for emails over cold calls
and small or one-on-one meetings over large events. After all, cold calls can
come across as aggressive, and big events involve too many people, short, superficial
interactions, and limited time. One-on-one meetings are easier for introverts
because they generally flourish in established relationships. When you do land
a meeting, keep it as lightweight as possible by taking them out for coffee,
asking for advice, their opinion on an idea, etc. Search out networking
opportunities within groups you are already a member of, such as alumni groups
or organizations you have worked for in the past. You can reach valuable people
who you already have a mutual interest with if you just get a little creative.
It also makes a request for a meeting less random or reaching. As an introvert,
you benefit from the current age of social media networking. Online, digital
meeting places are often easier than face-to-face interactions for introverts,
facilitating desired connections and dialogue. <o:p></o:p></span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;"><b><span lang="EN-US">Confidence</span></b><span lang="EN-US"><o:p></o:p></span></span></div>
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<span lang="EN-US" style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">Being a networking introvert, you have more working
in your favour than you realize. There are many strengths to being an
introvert. They are good listeners, focus well in one-on-one conversations, and
put more choice and thought into their spoken words. Make a point in asking
open-ended questions, and your innate listening skills will open up vast
opportunities for learning and connecting with people. Think of networking as a
form of research and learning, and it will become less about scary social
situations and more about opportunities to use your gifts to form strong,
valuable relationships. </span><span style="font-size: 16pt;"><o:p></o:p></span></span></div>
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<span lang="EN-US" style="color: #444444; font-family: Times;">Introverts are inherently good at research,
thoughtful writing, and personal interactions, making the networking
possibilities endless. You just have to be willing to prepare, push yourself,
think outside the box, and let your strengths shine. <o:p></o:p></span></div>
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<i><span lang="EN-US" style="color: #444444; font-family: Times;">Do you have any tips on networking for
introverts from your own personal experiences? We'd love to hear them!</span></i><span lang="EN-US"><o:p></o:p></span></div>
</div>
Anonymoushttp://www.blogger.com/profile/08206230842009559124noreply@blogger.com0tag:blogger.com,1999:blog-3862853981141709291.post-58055180093943653912014-10-25T06:03:00.001-07:002014-10-25T06:03:02.354-07:00A Different Kind of Crisis Communications In public relations, we often learn about crisis communications. Crisis communications for your brand/client, that is. This specialized area of the industry is usually reserved for protecting and defending your client/brand when unforseen incidents occur that threatens their reputation.<br />
<br />
But what about crisis communications outside of that? What about when your nation is facing a violent attack, such as the tragic events that took place in Ottawa, Ontario, Canada last Wednesday? October 22nd, 2014 will now always be a solemn day for Canadians, the day a gunman entered our parliament, and the day we lost a soldier all too soon.<br />
<br />
How does a brand react in a situation like this? How do you react to something that not only affects your brand, but every single person in the country? What is the correct protocol? Brands need to be mindful and sensitive to situations like this. Here is a quick guide to help you and your brand cope with a national crisis online.<br />
<br />
1) <i>Absolutely Zero Scheduled Tweets </i><br />
<br />
When a crisis of this nature occurs, it takes precedence over everything. The very first thing your brand should do is either delete, edit or postpone all of your auto-tweets, scheduled social media posts etc. You don't want to be the insensitive brand that is talking sales when the country is going through a crisis, just because you forgot you scheduled tweets for that day.<br />
<br />
2)<i> There Is Only One Conversation That Should Be Happening </i><br />
<br />
After you ensure that you have no forgotten auto-tweets going out, clear your schedule of Twitter chats. Do not, I repeat, do not participate in a Twitter chat on the day of a crisis. There is only one conversation that should be happening and that is about what the nation is experiencing. There is nothing worse then scrolling through your newsfeed for updates on the incident when you see so and so talking about how to better promote their brand. Participating in a Twitter chat at this time is undermining the issue at hand and incredibly insensitive.<br />
<br />
3) <i>If You Don't Have Anything Nice To Say...</i><br />
<br />
This is one of those times where it is better to say too little rather than too much. Do not start analyzing the situation at hand. Let the media, police, and everyone else, do their job. It is not your place, as a brand, to scrutinize or dissect the incident and its implications Remember, we are discussing public <i>relations. </i>Our focus should always be our relationships. What you should be doing is caring about is how people are feeling and what they are going through, not trying to play investigator.<br />
<br />
4)<i> Be Mindful of The "Media"</i><br />
<br />
Unfortunately, on social media the lines between reporters, journalists and Joe Blow too often get blurred. It is hard to distinguish fact from fiction, especially once everyone starts retweeting information they saw. As a brand, you need to be wary of this. Take the time to trace anything you do share back to a credible news source, otherwise you are simply fuelling the fire and feeding rumours.<br />
<br />
5)<i> Stay Human </i><br />
<br />
The point of social media is keep us connected and to share our thoughts, feelings and ideas. You probably don't know how to react yourself, let alone as your brand. It is ok to take off your business hat for the day and stick with your personal social media accounts to express how you're feeling. It is also ok if you do feel the need to reach out to people and clients you care about through your brand, as long as its in a respectful and mindful manner.<br />
<br />
<br />
A great example of brands helping community healing is how local yoga businesses, such as <a href="http://shop.lululemon.com/home.jsp">Lululemon</a> and <a href="http://www.elevateyoga.ca/">Elevate Yoga</a>, are coming together to offer free classes in the wake of Wednesday's event. Mediation and yoga are often outlets for fear, anger and worry, and have been known to help the healing process. If you have something you can offer to help people begin healing and come together as a community, then by all means, go ahead. Don't be scared to reach out in a crisis, people will appreciate it and the key here is to truly care.<br />
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<br />Anonymoushttp://www.blogger.com/profile/08206230842009559124noreply@blogger.com0tag:blogger.com,1999:blog-3862853981141709291.post-41671771013805876702014-08-17T16:31:00.001-07:002014-08-17T16:31:16.408-07:00Meet Hailley, Our Newest Communications Strategist <span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="color: #333333; vertical-align: baseline; white-space: pre-wrap;">We have the absolute pleasure of introducing you to the newest member of the Bowda family, Hailley Griffis. Hailley has been a Bowdaptor since the start and has finally decided to officially put a bow on it and we couldn't be more pleased to have her on our side. </span><span style="color: #333333; vertical-align: baseline; white-space: pre-wrap;">Hailley grew up in Ontario and has a Bachelor of Social Science with a double major in Political Science and Communications from the University of Ottawa. She's an avid globe trotter and has lived in Germany, Norway and Colombia. </span></span><br />
<span style="color: #333333; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span style="line-height: 18px; white-space: pre-wrap;"><br /></span></span>
<span style="color: #333333; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span style="line-height: 18px; white-space: pre-wrap;">On the business end of things, she absolutely adores helping brands and people be social. </span></span><span style="color: #333333; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 18px; white-space: pre-wrap;">She loves developing content marketing strategies and assisting companies brand themselves online. </span><span style="color: #333333; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 18px; white-space: pre-wrap;">Strategy is second nature to her, both communications and marketing strategies, as well as those geared towards content creation and distribution. Hailley is able to, and enjoys, creating and implementing said strategies from start to finish. </span><span style="color: #333333; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 18px; white-space: pre-wrap;">She is well-versed in both B2B and B2C communication online from a marketing and public relations </span><span style="color: #333333; line-height: 18px; white-space: pre-wrap;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">perspective. </span></span><br />
<span style="color: #333333; line-height: 18px; white-space: pre-wrap;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="color: #333333;"><span style="line-height: 1.428571; white-space: pre-wrap;">Did you know that Hailley is a ninja in </span><span style="line-height: 18px; white-space: pre-wrap;">her</span><span style="line-height: 1.428571; white-space: pre-wrap;"> spare time? Well, pretty much. She's been studying jiujitsu for over 2 years and can without a doubt</span><span style="line-height: 1.428571; white-space: pre-wrap;"> kick butt. </span></span></span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="color: #333333;"><span style="line-height: 1.428571; white-space: pre-wrap;"><br /></span></span></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="color: #333333;"><span style="line-height: 1.428571; white-space: pre-wrap;">Hailley is also what we </span><span style="line-height: 18px; white-space: pre-wrap;">would call an extreme extrovert, and that's what we love about her! She is the ultimate networker and connecter and we're pretty sure the definition of a chatty Cathy has her photo beside it. Feel free to say hola or guten tag to her on </span><a href="https://twitter.com/hailleymari" style="line-height: 18px; white-space: pre-wrap;">Twitter</a>, <a href="https://www.linkedin.com/profile/view?id=128935285&authType=OUT_OF_NETWORK&authToken=iJ5O&locale=en_US&trk=tyah2&trkInfo=tarId%3A1408316078749%2Ctas%3Ahailley%2Cidx%3A1-1-1" style="line-height: 18px; white-space: pre-wrap;">LinkedIn</a><span style="line-height: 18px; white-space: pre-wrap;">, or at Hailley@bowdapr.com. She would be more than happy to talk to you, we promise. She'll probably be ecstatic actually. </span></span></span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="color: #333333;"><span style="line-height: 18px; white-space: pre-wrap;"><br /></span></span></span>
<span style="color: #333333; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="line-height: 18px; white-space: pre-wrap;">Welcome onboard Hailley, we can't wait to work with you! </span></span><br />
<br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKOY9IUOIdOtPXL37GUNaXSr_YP6FwcmfV4pJLb0pBcBi6rCCOBVmvTA2wYNk-uBDx2ZNrWxccG1qc43wyEsJ7CDdJ4-tj3yy9OAhQ2xkHRGbk8vOqo2LJvRwromABtyWiT3hGwOHwQiU/s1600/1556367_10152196272754756_307519902_o.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKOY9IUOIdOtPXL37GUNaXSr_YP6FwcmfV4pJLb0pBcBi6rCCOBVmvTA2wYNk-uBDx2ZNrWxccG1qc43wyEsJ7CDdJ4-tj3yy9OAhQ2xkHRGbk8vOqo2LJvRwromABtyWiT3hGwOHwQiU/s1600/1556367_10152196272754756_307519902_o.jpg" height="320" width="239" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2w_vhRdhpgs8hLkqsTm2pQY6S04Id0q-ZcsPdmFeUSaJbXkWA11M-2pbKPpwSjSwbJOfaxaTN5mYLqTSjlhxrIHOTAsml1CgdvBXb9crge6cfEJBNe1JABIDnSRAQIz6qLCfzcIRYnDI/s1600/1378654_10152393430524756_2108802424331054107_n.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2w_vhRdhpgs8hLkqsTm2pQY6S04Id0q-ZcsPdmFeUSaJbXkWA11M-2pbKPpwSjSwbJOfaxaTN5mYLqTSjlhxrIHOTAsml1CgdvBXb9crge6cfEJBNe1JABIDnSRAQIz6qLCfzcIRYnDI/s1600/1378654_10152393430524756_2108802424331054107_n.jpg" height="320" width="213" /></a></span></div>
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Anonymoushttp://www.blogger.com/profile/08206230842009559124noreply@blogger.com0tag:blogger.com,1999:blog-3862853981141709291.post-9721997050120812792014-06-03T16:15:00.000-07:002015-06-24T06:48:30.800-07:006 Social Media Lessons We Learned From Suits <div class="MsoNormal" style="text-align: justify;">
If you are anything like us, then
your man crush Mondays constantly consists of one Harvey Specter. As the new
season of Suits is about to air, we thought we’d share with you some tips and tricks
that we learned from the show on how to be successful on social media. <o:p></o:p></div>
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<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPNzlcGGR03mKBdb9RUtf8ii6AgBCVXUFhFa3fpdHpbLZsxK0FIecxiPXyGU4Wo3hvC8_GM_vnLzUl9cUPexJcUrOSWcCuCy1TDSzvqWVgHyz709A5DnMSJL0i2NrOICdeMD6re283B8M/s1600/suits_carousel.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPNzlcGGR03mKBdb9RUtf8ii6AgBCVXUFhFa3fpdHpbLZsxK0FIecxiPXyGU4Wo3hvC8_GM_vnLzUl9cUPexJcUrOSWcCuCy1TDSzvqWVgHyz709A5DnMSJL0i2NrOICdeMD6re283B8M/s1600/suits_carousel.jpg" width="320" /></a></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
So, what exactly is it that they
do that make them rockstars at social media?<span style="mso-tab-count: 1;"> </span><o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="mso-tab-count: 1;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;">Live Tweet As Much As You Can<o:p></o:p></b></div>
<div class="MsoNormal" style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><br /></b></div>
<div class="MsoNormal" style="text-align: justify;">
This
practice is not only valuable for TV shows like Suits or news, but for all
businesses; from your local farmers’ market to government officials. But, why is
it so important to live tweet? Before going into a complex explanation, let’s
start from the beginning: what is live tweeting? Essentially, live-tweeting can
be summarized as “the action to engage on Twitter for a continuous period of
time with a relevant string of tweets (often times using a specific hashtag)”. Live-tweeting
is an excellent way to engage with your audience. <span style="mso-spacerun: yes;"></span>Suits does a fantastic job of not only live tweeting, but replying and engaging with their followers. They will tweet members of their audience asking their opinions on specific situations, and continue to keep the conversation going, not only on the same day; but also connecting with the same person days or even weeks later. Also keep in mind that statistics prove that visuals receive much higher levels of engagement. <span style="mso-spacerun: yes;"></span><o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;">Create Your Own Hashtag<o:p></o:p></b></div>
<div class="MsoNormal" style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><br /></b></div>
<div class="MsoNormal" style="text-align: justify;">
Creating
your own hashtag has many valuable advantages; it sets you apart and allows you
to easily monitor the conversation. Of course, you will need to wisely
‘advertise’ your hashtag and get it<a href="http://www.hashtags.org/platforms/twitter/how-to-get-your-hashtag-trending-on-twitter/"> trending</a> if possible, otherwise nobody will ever know about it. Associate your hashtag
with an existing twitter handle so people can find your content more easily. Suits
did an amazing job at coming up with <a href="https://twitter.com/search?q=%23suitors&src=typd">#suitors</a> and
did an even better job at gaining traction for it. Thousands of followers now identify with
this #hashtag. If you wish to learn more about creating hashtags, <a href="http://socialmediatoday.com/victoria-ipri/1417901/creating-your-own-twitter-hashtag-7-steps">Social
Media Today</a> has a great 7 step tutorial. Never forget to use your #hashtag
often, and use it wisely. <o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;">Get Your Audience Involved<o:p></o:p></b></div>
<div class="MsoNormal" style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><br /></b></div>
<div class="MsoNormal" style="text-align: justify;">
This
may sound like a broken record, but as social media experts we will never stop
saying: engaging with your audience and involving your audience is an essential
tactic to succeeding on social media. Suits does an amazing job at involving
their audiences. In fact, their audience is an <a href="http://www.clickz.com/clickz/news/2238277/usa-network-asks-suits-fans-for-cines">integrated
part</a> of how the show evolves. They do an excellent job of not only hearing their
audience out, but also initiating conversation with them and acknowledging how
valuable their opinions are. People love to feel like their voice is being
heard and that they are contributing to something they trust is valuable; so make
it happen. <span style="mso-spacerun: yes;"> They also rock at successful campaigns. They consistently hold special viewing events for fans to re-watch </span>episodes, such as "Suits After Hours"where they ingeniously invited you to "suit up and stay up". They also acknowledge who and where their largest audiences are, and just recently completed an extremely popular college tour where students could meet cast members throughout the USA. </div>
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<o:p></o:p><br />
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;">Listen To What Your Followers Have To Say<o:p></o:p></b></div>
<div class="MsoNormal" style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><br /></b></div>
<div class="MsoNormal" style="text-align: justify;">
Your
biggest fans are your dedicated audience and they will most likely deliver a
positive message about your brand or service. So listening to what they want is
fundamental on social media. Monitoring what is being said about your brand is
one of the most important aspects of social media interaction, so make should
you listen and act accordingly. Suits always listens to their audience and they
always try to take their suggestions into consideration. <o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><br /></b></div>
<div class="MsoNormal" style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;">Always Be Alert<o:p></o:p></b></div>
<div class="MsoNormal" style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><br /></b></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="mso-tab-count: 1;"> </span>Always,
always, always (can we make this any more clear?) be alert on social media; you
may be in for a positive surprise. The USA Suits social media team was alert
when they noticed <a href="https://twitter.com/MichaelPhelps/status/292086074627461120">an
enthusiastic tweet by Michael Phelps</a> (only the biggest Olympian of all time)
about the show. In a jiffy, they responded and next thing you know Phelps was appearing
in a episode. Be alert and react quickly to these opportunities. Being alert
will also allow you to accurately monitor crises when they happen. <o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<b>Create a Culture </b></div>
<div class="MsoNormal" style="text-align: justify;">
<b><br /></b></div>
<div class="MsoNormal" style="text-align: justify;">
After they've done all of the above, Suits really does excel at creating their very own community. They share tons of behind the scenes photos and experiences, and they are awesome at creating shareable content. They make their own GIFs, memes and clever quotes from notable characters that boast well over tens of thousands of shares. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9RIJ19IoKRuAbh0Rv9EsEgSlk8NFxvtjN9_wvNyOSPN4Zrig7cfntkEiNR2e7zYeB8JCiZoQEu8v8M5797TQz9mBu2tRgWCz4OmEp7wAlTeekYvTVMKgQp4K43VKMoalKT9LjgHAADEM/s1600/10394133_644974172248883_7458238152192984952_n.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="310" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9RIJ19IoKRuAbh0Rv9EsEgSlk8NFxvtjN9_wvNyOSPN4Zrig7cfntkEiNR2e7zYeB8JCiZoQEu8v8M5797TQz9mBu2tRgWCz4OmEp7wAlTeekYvTVMKgQp4K43VKMoalKT9LjgHAADEM/s1600/10394133_644974172248883_7458238152192984952_n.png" width="320" /></a></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
Suits came out of nowhere and
exploded on the TV drama scene, particularly with post secondary students and
young professionals. Filmed in Toronto, Suits came from modest beginnings. The
success and attention it has garnered could be seen as a surprise to some, but
if you look at their quirky characters, intriguing story line and savvy social
media efforts, their recipe for success is more than apparent.</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
For all these reasons, and many
more, we are head over heels for Suits. Suits is clearly the little show that
could, and did, and still is. </div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<i>Are you ready to get Litt up on June 25<sup>th</sup>?
</i><o:p></o:p></div>
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Anonymoushttp://www.blogger.com/profile/08206230842009559124noreply@blogger.com0tag:blogger.com,1999:blog-3862853981141709291.post-10278170807038772182014-04-18T12:51:00.000-07:002014-04-18T12:51:33.235-07:00Branding in the Digital World: Thinking beyond logos & color palletes<div class="separator" style="clear: both; text-align: center;">
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<span style="font-family: 'Helvetica Neue Light', HelveticaNeue-Light, helvetica, arial, sans-serif; text-align: center;">Last night we had the pleasure of attending our first Ottawa Search & Digital Marketing Meetup. We're not technically digital marketers, but as PR practitioners we need to at least know a little bit about a lot of different things. As the host, Stephen McGill, so graciously recollected, the way we worded it was that "we are in public relations, but have a soft spot for branding."</span></div>
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Ever hear someone speak and internally freak out (or jump for joy) because you feel like they are reading your mind? That's what we experienced last night. Although we do have lots of love for branding, we never really considered ourselves experts per se, but had some ideas about how we think things should work, and every point McGill made validated our way of thinking. Walking out of the event, I felt inspired, validated and kind of a like a savvy superhero; excited/ready to tackle any branding issue a client can throw at me.<br />
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McGill was an engaged speaker, quick with a pun on pop culture and clearly a subject matter expert in his field. Even his PowerPoint had spectacular branding, and let's face it, that's hard to accomplish with PowerPoint. The icing on the cake was that he reiterated almost every point with an appropriate quote. We may have a soft spot for branding, but we are hopeless suckers for a good quote.<br />
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Without further ado, here are what we found to be the four main takeaways:<br />
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1) <b>Considering how on trend branding is these days, there aren't many people who <i>really</i> understand it and know what they are talking about.</b><br />
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Branding is the new black. Everyone and their sister are apparently branding experts these days, and at first glance it may be difficult to differentiate between the two. A branding expert should understand that it isn't only about the logo and color palette, although that does play a major part. Many people play it up because its the "fun part", but really, a good logo is a necessary building block that's followed by a very long list of elements that contribute to successful branding.<br />
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2) <b>Branding is about the experience, how you make people <i>feel</i>.</b><br />
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Although the digital age is redefining every industry, this could mean that the platforms we use for branding change, but the concept beyond it doesn't necessarily. Branding always has been, and always will be, about connecting with the people and the experience they have with your brand.<br />
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Let's throw in a quote for good measure: "You cannot NOT have a user experience." Lou Carbone<br />
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3) <b>Branding and marketing are not synonymous.</b><br />
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More brilliant quotes demonstrating this perfectly:<br />
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<span style="font-family: 'Helvetica Neue Light', HelveticaNeue-Light, helvetica, arial, sans-serif;">"Brands are built on what people are saying about you, not what you're saying about yourself." Guy Kawasaki</span><br />
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<span style="font-family: 'Helvetica Neue Light', HelveticaNeue-Light, helvetica, arial, sans-serif;">and</span><br />
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<span style="font-family: 'Helvetica Neue Light', HelveticaNeue-Light, helvetica, arial, sans-serif;">"Your brand is what people say about you when youre not in the room." Jeff Bezos</span><br />
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This is precisely why branding and public relations are so interconnected and important. Branding is basically your reputation and how the public views you, public relations is about relationship and reputation management. Coincidence? I think not. Marketing is telling people how to view your brand, whether they actually view it in that desired light is a whole another ball game. This is where branding steps in.<br />
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4) <b>Branding = morals.</b><br />
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Have you ever heard of a brand promise? If you haven't, you should. Every great brand needs to have a brand promise that communicates to their audience what they are about. This promise tells the public what they can expect from this brand, and it is crucial to never break this brand promise. If you can't get behind your own brand's promise, why should other people?<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTKRiVjz-9BCHVnF69wr7TsrKHUDQcIZ83_FYiL1iQ_6WHUymZGMhsK_etN1ik7EQ-OeJBZM34ESwyVgDpIYUxJTwDxjn4r2grEOlerYCwFPCt5mQpbXcKC9Cdj5RrtZNHZukhyGgol_s/s640/blogger-image-410065903.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTKRiVjz-9BCHVnF69wr7TsrKHUDQcIZ83_FYiL1iQ_6WHUymZGMhsK_etN1ik7EQ-OeJBZM34ESwyVgDpIYUxJTwDxjn4r2grEOlerYCwFPCt5mQpbXcKC9Cdj5RrtZNHZukhyGgol_s/s640/blogger-image-410065903.jpg" /></a></div>
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Huge thank you to Stephen McGill of McGill Buckley, The Code Factory and WebFuel for the venue, fotos and great event. <br />
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What else would you add to our list? What does branding mean to you and your business?<br />
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Anonymoushttp://www.blogger.com/profile/08206230842009559124noreply@blogger.com1tag:blogger.com,1999:blog-3862853981141709291.post-60600971044856982442014-02-12T09:01:00.002-08:002014-02-12T09:01:44.377-08:00Valentine's Day Cards for the PR Person in Your LifeLove day is just around the corner. Stores are bursting with 50 shades of white, pink & red, and your favourite PR person probably has their clients campaigns covered, but left their personal lives on the back burner.<br />
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As PR people we enjoy: social media, grammar puns, recent pop culture, and our cell phones (not in that particular order).<br />
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Here are a few cards to not only express your affection for your beloved communicator, but to also prove that you do in fact understand them.<br />
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Happy Valentine's day!Anonymoushttp://www.blogger.com/profile/08206230842009559124noreply@blogger.com0tag:blogger.com,1999:blog-3862853981141709291.post-71503901274032350042014-02-04T15:15:00.000-08:002014-02-04T15:15:50.675-08:00Facebook Turns 10As far as social mediums go, Facebook has always been a leader in a league of its own. On their 10th birthday today, they are showing us all that they clearly have no intention whatsoever of losing that title. Instead of simply basking in the birthday bliss, they are doing some of the giving themselves. Mark and the team made videos of the top moments of your Facebook account over the past decade, or however long you've been a member. Want to check out yours? Head over to <a href="http://www.facebook.com/lookback">www.facebook.com/lookback </a>for a trip down memory lane.<br />
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It also tells you just exactly how long you have been addicted and connected to the social network (7 years for us). Facebook, it seems, is one of those defining moments of a generation. Or at least our generations. Kids being born as of late are going to practically walk out of the womb with an account, but for us older folks it's one of those milestones that you will always remember exactly where you were when you first were introduced to "The Facebook". I was living in Quebec City at the time, and was attending CEGEP (Quebec's version of college), when a friend of mine came to visit from Halifax. She was attending university there. She came over and after we got all caught up she asked if she could use to the computer to "check her Facebook". At this point it was only offered exclusively to university students (CEGEP didn't fall under that category), and I had no sweet clue what she was talking about. I had never heard of this type of book, let alone seen it with my very own eyes.<br />
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Since then, Facebook has become not only an integral part of our day to day lives, but our businesses as well. Even though they are turning a decade old today, they are showing us that they still got it and are not going anywhere anytime soon. The promotion of the personal videos was PR done very well, and allows users to actively participate and engage in the occasion. Usually birthdays are all about you (or your brand), but Facebook turned the tables on us once again, and made it all about you and your Facebook experience. They have successfully made you as equally excited about your own personal journey, as well as seeing it through Facebook's eyes.<br />
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Bravo Facebook, and happy birthday. Here's to many, many more.<br />
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Tell us about your first time. When did you first hear about, or join Facebook?<br />
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<br />Anonymoushttp://www.blogger.com/profile/08206230842009559124noreply@blogger.com0tag:blogger.com,1999:blog-3862853981141709291.post-10363897215901036202013-12-17T14:20:00.001-08:002013-12-17T14:20:17.088-08:00To Bey or Not to Bey: What Beyoncé's Surprise Album has Taught UsThe age old phrase goes as follows: All publicity is good publicity.<br />
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For Beyoncé it seems as though no publicity is good publicity.<br />
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As always, Mrs. Carter not only follows her own rules, but creates them. She shocked the world by releasing a surprise fifth album last Thursday at midnight.<br />
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Let's take a look at how Beyoncé played a risky PR game, yet managed to win. And did she ever win big. In a blink of the eye, the album has become the fastest selling release in the history of iTunes.<br />
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1. <i>She's lived & learned</i><br />
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After much hype and hoopla, her last album was met with a large degree of disappointment from media, critics and fans alike. It's no wonder she took a complete opposite approach for this latest album, if at first you don't succeed try, try again, right? Right. Not only has she proved that she's learned from her mistakes, but that she's a savvy business woman as well. She may take risks, but as she just showed us all, they are indeed calculated ones. A large portion of PR is attributed to gaging and understanding your audience. Reacting fast is crucial to survival. She has clearly learned from her mistakes and proven that she knows very well what we want.<br />
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2. <i>Element of surprise </i><br />
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In today's digital age its extremely difficult to keep a secret. Someone either leaked that, this website posted that spoiler, or that paparazzi saw this; not to mention throwing real time apps like Vine and Twitter into the mix. The fact that she was able to keep not only the recording stage of this project under wraps, but the video process as well, is an incredibly impressive feat. The element of surprise is something that has been lacking lately, and the fact that she was able to bring it back is retro and rewarding.<br />
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3. <i>Quality vs. quantity</i><br />
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The self titled album only has 14 songs (yet 17 videos) and every single one rocks our socks off. Not often do you hear an album where each song is better than the previous one. It is clear that on this album she simply let the content speak for itself. This could've proven to be dangerous if the content wasn't up to snuff. Quality first, promotion second. It makes our jobs as PR professionals extremely difficult if there isn't quality in the products we have to promote.<br />
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Regardless about how you feel about Queen Bey, it is impossible to ignore that she knocked it out of the park on this one. This tactic is one that requires exacting execution and can only be pulled off by a superstar such as herself. Sorry to burst your bubble, but if your garage band drops a secret album it's pretty safe to say that it will remain a secret album. We can't even imagine how many moving parts were involved in this stunt, and in order for it to be effective it would have to pulled off ***flawlessly.<br />
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That being said, some takeaways for our less famous friends can include:<br />
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-Don't be shy to switch it up! Try new things. Out with the old and in with the new. Our generation has the attention span of a fly and is always looking for innovative ideas.<br />
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-Keep your secrets to yourself. There is so much temptation for competition out there. Nowadays, you are exposed to everything and anything online, thus making it incredibly easy to be influenced by others. To shut the world out and focus on your art is both a rare and necessary practise. Turn the tables on yourself and turn your attention inward instead of outward.<br />
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What do you think of Beyoncé's strategy? What other lessons would you add to our list?Anonymoushttp://www.blogger.com/profile/08206230842009559124noreply@blogger.com0tag:blogger.com,1999:blog-3862853981141709291.post-74332154365946507352013-12-12T16:06:00.001-08:002013-12-12T16:06:18.827-08:00The Biggest PR Wins of the WeekWe all know the saying, you win some, you lose some. Well, some won bigger than others in their communications efforts this week. Take a look at who we think nailed it as of late.<br />
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1. <i>WestJet </i><br />
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If you haven't seen (and shed a tear over) WestJet's latest promotional video then you must live under a rock. This video immediately went viral upon it's release on December 8th; already reaching over 15 million less than a week later. It has gained WestJet media attention all over the world, which definitely qualifies as a PR win. The short ad features lucky passengers on a flight from Ontario to Calgary meeting with jolly ol' Saint Nick himself, who was, obviously, in a blue Santa suit. Can you say branding? After their quick meet and greet with Santa they went on their way. Little did they know that while they were in the air, 150 WestJet elves, err, employees, were diligently working on a Christmas miracle. Upon arriving in Calgary, they discovered all the gifts that they had asked Santa for, on the baggage wheel. You can imagine the emotions, excitement and enthusiasm that ensued. Check out the five and a half minutes of happiness for yourself and make sure to have the kleenex handy.<br />
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2. <i>Instagram </i><br />
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WestJet wasn't the only one who had busy elves working away this week. Instagram showed the world today that they too have been up to something, and that little something is called Instagram Direct. What is Instagram Direct? Think Snapchat, but well, for Instagram. It is a new component of the app that allows you to send videos and photos directly to friends, versus posting them on a public timeline. Instagram has a history of reacting quickly to any potential competitors. When Vine first started hitting its stride, Instagram responded immediately with their own version of video. When Snapchat really started gaining traction, the Instagram team when back at it and gave us Instagram Direct. Their incredibly quick turnover rate is unmatched and their constant updates are what allow them to maintain their edge and popularity. Why use 3 separate apps when you can do everything you want in one? Our (and Instagram's) thoughts exactly.<br />
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3. <i>Shopify</i><br />
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This one hits closer to home. It isn't so much of a PR win, but an overall life win. Local tech startup Shopify just announced today that they have raised $100 million in funding. Shopify started out as a few guys trying to sell snowboards, who quickly realized that the software they were making to sell said snowboards just may be more valuable. Shopify now has over 80, 000 online stores stretched across 100 different countries. They are proof that you don't have to sell out to Silicon Valley in order to be seriously successful. Shopify has stuck around in our nation's capital and is now not only a staple in the startup community, but in the entire Canadian community. They represent the ideal, yet elusive combination of an incomparable creative community culture married with on the mark business smarts. Kudos Shopify!<br />
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<br />Anonymoushttp://www.blogger.com/profile/08206230842009559124noreply@blogger.com0tag:blogger.com,1999:blog-3862853981141709291.post-69796447545202649662013-12-06T21:35:00.001-08:002013-12-06T21:35:21.255-08:00Quick & Painless Gift Giving Guide for the Communicator in Your LifeA few gift ideas for that special PR person.<br />
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1. <i>Juice for their lifeline. </i><br />
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Chances are your favourite communicator has a smart phone. Chances are it's almost always dying. One of these portable chargers would make the perfect stocking stuffer for that someone special. <br />
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2. <i>A mug with words. </i><br />
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We drink oodles and oodles of coffee, and then some. We also are kind of nerds about words. A mug with any cute or clever quote is sure to put a smile on the heart and face of your communicator.<br />
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3. <i>Fuel for their fire. </i><br />
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One word, two syllables: Starbucks. Load up a gift card for them and they will be eternally grateful. If your PR pro isn't into coffee, David's Tea is also a good option.<br />
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4. <i>A big ol' bag. </i><br />
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This one is more for the ladies. If you think your average girl lugs around a lot in her purse, than you clearly haven't met a PR girl. We need to be prepared for every and any occasion in a split second, so our bag has got to be big.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuKYeFKtjJ2y5wd7n2VXIsLmb8IGGbTLhLjKzuCAOsY9k010ayn-bIHAtxZD32oYV4tFGAWXcfE4ETQij3p7n9Uhq_ymITm23sqvqI7HYII2vJmsGjsR0xmFyAMXnnqd3zA2WgY4ca-aA/s1600/Longchamp+Le+Pliage+Large+Handbag+Bilberry.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuKYeFKtjJ2y5wd7n2VXIsLmb8IGGbTLhLjKzuCAOsY9k010ayn-bIHAtxZD32oYV4tFGAWXcfE4ETQij3p7n9Uhq_ymITm23sqvqI7HYII2vJmsGjsR0xmFyAMXnnqd3zA2WgY4ca-aA/s320/Longchamp+Le+Pliage+Large+Handbag+Bilberry.jpg" width="320" /></a></div>
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5. <i> Something snazzy for their office.</i><br />
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We suggest a coffee table book. It's a definite conversation starter, and something both clients and colleagues can enjoy. Bonus points if it's local.<br />
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Happy holidays and happy shopping! </div>
Anonymoushttp://www.blogger.com/profile/08206230842009559124noreply@blogger.com0tag:blogger.com,1999:blog-3862853981141709291.post-27810547464870664112013-11-06T17:00:00.000-08:002013-11-06T17:09:08.724-08:00The PR Train Wreck Named Rob FordStep aside Miley, the celebrity spotlight here in Canada has shifted and the man behind it all is the infamous Mayor of Toronto, Rob Ford. If you have checked the news, twitter, or turned on your TV lately than you are well aware that over the past year his reputation has been quite literally going up in smoke.<br />
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From a PR perspective, it is almost impossible to argue that there has been some method to Ford's madness, as the only constant is chaos.<br />
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What are his top communications mistake to date?<br />
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<b>1. Confession does <i>not</i> equal credibility </b><br />
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Especially if said confession comes a year too late. Our belief is that honesty is in fact the best policy, especially when it comes to PR. The sooner the truth comes out, the better you can prepare for it, begin damage control and move on, as well as retain trust with your audience. Most audiences don't hold you and your brand to a standard of perfection, but of respect. These are relationships we are dealing with, after all. When you make a mistake, fess up. The public can't understand what they are not told.<br />
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<b>2. Perplexed priorities </b><br />
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The logical decision in this situation would be for him to resign. At this point there is not much that he could do to save his reputation, and for the sake of the city, resigning would be the only acceptable option. But, Mr. Ford has not only declared that he will not resign, but that he will actually run again. Sounds like a selfish suicide mission to us. His role as mayor is take care of his city first, not his ego.<br />
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<b>3. Mixed messages </b><br />
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If it wasn't a given he was smoking crack, we could've suspected it by the bipolarity of his statements. It appears that every day he has a new version of the story, making it extremely difficult for anyone to give him the benefit of the doubt or for him to retain any ounce of credibility. "This is my story and I'm sticking to it" would've been a better approach for him to take, especially if that story involved the truth.<br />
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<b>4. Refusing PR </b><br />
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It has been said that multiple PR agencies have been in and out of the Mayor's office as of late, and that he refuses PR help of any kind. Had he settled on a fitting PR agency, they could've better prepared him to deal with such a situation and perhaps shed light on the importance of honesty and his role as mayor. <br />
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Needless to say Canada sure has had it's fair share of media attention due to this issue, and the cliché "any publicity is good publicity" most certainly does <i>not</i> ring true. It's a shame that this scandal has brought our usually peaceful country to the forefront of the political playground.<br />
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How would you advise Mayor Ford to proceed? Do you think there is any chance of salvaging his reputation and city?Anonymoushttp://www.blogger.com/profile/08206230842009559124noreply@blogger.com0