So, why are they so awesome? Let's make a little list à la PR Daily of the top 3 reasons we love Ragan's so much:
1. To the point & on point.
As PR professionals we are used to concise writing coupled with a hectic lifestyle, and anything that takes more than a minute or two to read through might get tossed to the side. Ragan's PR Daily masters the art of the top 5 list (and even the top 10, 15, 20 etc) and keeps their information both light yet knowledgeable. The content is always relevant and is usually somehow tied into today's pop culture, thus allowing you to remain up to date not only with your field, but with the world as well. Two birds with one stone? Heck yes, PR professionals love anything that ups efficiency levels.
2. They know their place.
There is a very fine line in the social media world between being consistent and being, well, annoying. Too many companies overwhelm you through not one social network, but multiple; while others are merely wallflowers that never seem to speak up or own a voice. Ragan's doesn't feed into either of these extremes. They consistently have content, yet somehow never seem to bother or overwhelm. They are like that comforting cup of coffee first thing in the morning saying "Hey, we got you. We're hear whenever you need us, and if you need us a little later, that's ok too." They are extremely active on Twitter, Facebook and Pinterest, but even when I miss a day or two (which doesn't happen often) I never feel completely out of the loop. A good 15 minutes roaming around the site will get you all caught up, and even if you are a regular, there always seems to be something new to discover. This is gold in the world of social media and makes Ragan's a star pupil.
3. Memes. Oh, the Memes.
I don't know how old the people running Ragan's are but it sure feels like they are right there beside me in Gen Y. They know memes, heck, they could teach a class on memes. Always appropriate, always awesome. Their articles are always accompanied by the perfectly suited meme, acting as a teaser for whatever witty piece they have written. Let me just tell you that my Instagram feed is full of memes courtesy of Ragan's that I only wish I had thought up first.
Basically, if you are in any PR, comms or any social media field Ragan's PR Daily will be extremely informative, and amusing to you. They are a leader in the industry and an example to be followed.
That concludes our love letter to Ragan's PR Daily.
Do you have as much of a crush on PR Daily as we do? Who are your go to websites for information in the PR industry?