PR for Startups: Why & How You Should Be Doing Things Differently

PR is a crucial element to any type of business, but especially so to startups. It will make or break your success and it is important to keep in mind that you should be doing your PR differently than the brands you see on TV. They already have an established reputation and name, and you are trying to achieve that, so mimicking what they are doing in their stages of success won't work for you and your business. Your PR efforts need to be entrepreneurially tailored to your startup. 

Here are five tips for you and your emerging brand:

1. You're not Google or Apple, yet. 

A lot of startups expect huge media hits right away, and to put it bluntly...that's not going to happen. We get it, it's your baby and you are so close to it and so proud of it, of course you think the whole world should share your sentiments. And if you do your PR right, they will one day. It's ok to aim high and dream big, thats what essentially makes you an entrepreneur. You're a doer, a dreamer, you've got a fire lit under your butt and want to make stuff happen and that's what we love about you. But on the PR and publicity side, things don't move so fast and at this stage in your business (almost) any publicity is good publicity. 

2. You need to have a designated PR person. 

Too many entrepreneurs make the mistake of attempting to wear too many hats. Just because you can wear all the hats doesn't mean you should. This is true for any business, but especially for entrepreneurs. Your startup is essentially your baby and this can result in you being too close to it to be able to accurately pitch/explain it to other people. You don't want to have to deal with worrying about your next media hit or rejection, how people are perceiving your brand, etc. You are too close to your project and that's exactly where you should be.  Think of it this way, if you were applying for a job you wouldn't send your mom in for your interview, would you? Of course she thinks you are the greatest thing since sliced bread, she made you. You submit a resume, a carefully curated accumulation of your accomplishments that is (should be) factual. Think of your PR person as your living, breathing resume. 

3. Be very, very careful. 

Right now you are attempting to build your brand, so this is a kind of double edged sword. It's amazing because you have the opportunity to create and project any image that you want for your business, but if you don't predetermine what you want to put out there, then you leave the opinion up to the public who may or may not understand your business. No business should suffer a major slip up, but if, heaven forbid, it happens to Apple yes it will be tragic, but they have their already established reputation to fall back on. People will think "Yea Apple screwed up, but they are still an innovative leader in the technology industry." Your company doesn't yet have the luxury of having a recognized name/brand. These early stages will determine the future of your name, so approach them cautiously and be prepared. 

4. You're important too. 

Remember that it's not just about your company, your image is also important. You are the face of the company, and many times with startups their teams are usually small or nonexistent, so the public and the media will most likely be turning to you for interviews, information and more. In today's world of social media and cyberspace it is virtually impossible to avoid transparency. When people look up your brand they will look you up too. On Twitter, on Facebook, on Instagram, LinkedIn, everywhere. Small businesses have that personal connection and everyone will not only want to know about your company, but about you. Be active on social media and try to ensure that that your actions/thoughts are in line with those of your brand. 

5. Do this. 

Exactly what we are doing right now. Blog. Create content. Post pics. You need to give people material to learn about your company and actively putting out content will help you know your audience and converse with them. It's great to retweet this and share that, but don't limit yourself to merely sharing other's content. Create your own and get people talking about you. 

What PR tips would you add to our list for startups and entrepreneurs?

What the heck is an Open Device Lab?

Those were my very first thoughts when I heard on Twitter that digital creative agency bv02 was launching one on July 11th. I immediately investigated and soon discovered that an open device lab is, well, pretty self explanatory. It is a lab, with devices, that is open to the public. Simple enough, right? The more I pondered on this, the more I came to the realization of what an incredibly innovative idea this indeed was.

Targeted towards startups and entrepreneurs, the Open Device Lab (ODL) gives businesses access to test out their website or software on a wide range of devices free of charge. Every cell phone model imaginable was there, as well as tablets, e-readers and laptops. I have to admit it was a pretty fabulous feeling to see our website simultaneously loading on over 20 different screens. The ODL does a lot more than solely allow you to admire your business's own handiwork; another entertaining game to play is to see which device loads the fastest (and the slowest).

The ODL is actually the first one in the country. There are currently 64 ODLs spread across 22 countries, that can now include Canada.

Kudos to the team at bv02 for not only a fantastic idea, but an even better execution. This is exactly what Ottawa needs to support the ever growing startup community. We will definitely be bringing our clients by the ODL. Good PR definitely includes knowing how clients are viewing your product/service digitally and adapting accordingly.

The ODL is now open for business, so swing by and see how your business is being viewed today!

The Irony of Exceptional Businesses: Getting Back to the Basics

As a budding entrepreneur, I have recently taken to analyzing and dissecting businesses, companies and projects that I come across along my way. Mind you, I do this from a distance and usually in my head. But I especially do this with successful ones, because well, bluntly put, I want to be successful too. Gotta keep your eye on the prize, right?  Not only that, I have begun thinking about various brands or organizations I like and actually pondering the reasons why I do have such an affiliation and affection towards them.

The common denominator that was first to jump out at me was a simple one, but it was present in almost every single successful company I could think of and really managed to set apart the ordinary from the extraordinary.

I'll sum it up in a phrase for you: the truly exceptional businesses get to be so exceptional by doing some not so exceptional things. Pretty normal things, actually.

It's not necessarily about offering an amazing product/service or having a genius idea. That is an important part of the process of course, but there are millions of ingenious ideas and products out there, and those can make great companies, but to push the envelope and get your company to the next level it requires more than just that. Here is where we get back to the basics.

What do I mean by this? Well, perhaps I'm a tad idealistic and optimistic (my personal blog is entitled "The Eternal Optimist" after all), but I like to think that these traits tend to be rather, well...simple and standard. To me, they should be common sense. That is what I mean by basics. It doesn't take a rocket science to figure them out, but apparently it does to apply them.

I'm talking about the nitty gritty, elementary traits of humanity. I'm talking about getting back to the basics of social conduct, folks. Things like customer service. Great customer service these days can be thought of as simply acknowledging and answering a client's question or concern.  The standards have lowered and the technologies have improved. This should equal a recipe for social success, but in today's day and age it can too often be virtually impossible to track someone down in a company to talk to. And in my eyes that is inexcusable. What goes hand in hand with customer service? Politeness. In today's world of email and emoticons sometimes politeness seems to be a thing of the past, and because of that, it goes an even longer way when done right. There are many more basics I could list off that include but are not limited to: being on time, being prepared, listening skills, etc. These things should be a given in the business world, but I am realizing more and more that they unfortunately are not.

So, what does this mean for you and your business? Don't underestimate having an amazing product, but don't overestimate it either. There are so many (too many) wonderful ideas out there that don't make it past the startup phase and this is usually because all of the effort is spent perfecting the product and not enough on the business end. If this isn't your forte, find someone who does enjoy it and does it well. This is essential because it will create the reputation of your company and you can never take back a first impression, right?

This may be cliché but the most relevant quote that comes to my mind is simply the golden rule "treat others as you would want to be treated". This is almost even more applicable in business than in real life. You are a client of something after all. Turn the tables on yourself and think of what kind of treatment you would expect/like to receive from businesses.

What is your stance on this subject? Do you think it takes ordinary actions to create an extraordinary company? Do you think there is a lack of these logical traits in companies today?

Salut Social Media!

A few weeks ago I introduced my baby to the social media world. No, I was not with child, but I have been nurturing, creating and growing something over the past 9 months or so. This baby is Bowda PR, Communications & Consulting; a, scratch that, MY, brand spanking new PR agency. Bowda is a boutique PR agency offering a variety of services that range from social media management, media relations and content creation, and more. Bowda will be specializing in fashion PR, as well as working with startups and fellow entrepreneurs.

Why Bowda? Why now? The better question is why not now. I'm at a point in my life that I don't really have much to lose (other than time, which I don't even really consider a loss because every experience is a learning one). I'm pretty much a free agent and feel like I had to take this chance now, before the heavy responsibilities of life overwhelm and tie me down. You don't know unless you try, right?

Now, what everyone has really been asking me...what on earth does Bowda mean? The name Bowda actually arose from a separate dream of mine. First of all, if you know me at all you are well aware that I have a borderline unhealthy obsession with bows. They are just my thing. They represent everything that my style leans towards; femininity, polish and overall loveliness. I really wanted a name that represented and reflected who I am and my personal tastes. So, back to the first dream. A little fun fact about me: I am actually a certified wedding planner. I took the Wedding Planners Institute of Canada's (WPIC) wedding planning course a few years back with the intention of turning that into my entrepreneurship dream. After much though, I realized that is something I would want/need much practise and experience before being able to pursue it as an entrepreneurial endeavour and would have to immerse myself completely in that world. I still adore the idea, but was not able to give myself up to the world of weddings just yet. Although it is something I would still like to pursue, that dream is currently on hold to reach a few others first. The name I had came up with for my would be wedding planning business was indeed Bowda. The Spanish word for wedding is "boda" and I thought it to be a nice little play on words that also implemented my passion for all things bowed. When I started working on my PR agency and spent many an evening humming and hawing over a name, the boyfriend spoke up and said he liked the Bowda idea and suggested I stick with it. For whatever reason, I actually took his advice for once, and voila. Bowda PR, Communications & Consulting was thus born.

So far the support I have received is beyond incredible. It is an extremely scary thing to take a more or less blind jump into the risky and uncertain world of entrepreneurship and the warm support I have received is without a doubt the cushioned pillow at the bottom of my fall that ensured for a safe landing into the unknown.

Although it has only been mere weeks, I have already discovered and absorbed so much that if I were to close down shop tomorrow, it would have already been an extremely worthwhile experience. But don't worry, if I have anything to do with it that won't be the case anytime soon.

Stay tuned for more musings and ponderings from us as we embark on this winding ever-changing road that is the PR world as we know it of the 21st century. I'm not sure what to expect, but I sure am excited to find out and see where this road leads me. If you have any trouble finding us, just look for the girl with the bow.

www.facebook.com/bowdapr
@bowdapr

Darcy
xxx