Those were my very first thoughts when I heard on Twitter that digital creative agency bv02 was launching one on July 11th. I immediately investigated and soon discovered that an open device lab is, well, pretty self explanatory. It is a lab, with devices, that is open to the public. Simple enough, right? The more I pondered on this, the more I came to the realization of what an incredibly innovative idea this indeed was.
Targeted towards startups and entrepreneurs, the Open Device Lab (ODL) gives businesses access to test out their website or software on a wide range of devices free of charge. Every cell phone model imaginable was there, as well as tablets, e-readers and laptops. I have to admit it was a pretty fabulous feeling to see our website simultaneously loading on over 20 different screens. The ODL does a lot more than solely allow you to admire your business's own handiwork; another entertaining game to play is to see which device loads the fastest (and the slowest).
The ODL is actually the first one in the country. There are currently 64 ODLs spread across 22 countries, that can now include Canada.
Kudos to the team at bv02 for not only a fantastic idea, but an even better execution. This is exactly what Ottawa needs to support the ever growing startup community. We will definitely be bringing our clients by the ODL. Good PR definitely includes knowing how clients are viewing your product/service digitally and adapting accordingly.
The ODL is now open for business, so swing by and see how your business is being viewed today!
Showing posts with label launch. Show all posts
Showing posts with label launch. Show all posts
Thursday, July 11, 2013
What the heck is an Open Device Lab?
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Monday, July 1, 2013
613Style.com hosts Degrassi Star Melinda Shankar
It’s a Sunday afternoon, but the ByWard Market says
otherwise. The market is as lively as the night before, filled with pre-Canada
day celebrators. They show their enthusiasm by dressing in white and red, while
waving a Canadian flag. Amongst them, are women and men dressed completely
different. These women are in bold colors, contrasting the rest of their
ensemble, while the men are in perfectly tailored suits.
Needless to say, there was a fabulous event going on, hidden
in the heart of the market. It was the pre-launch of Miss Conception, founded
by Degrassi star, Melinda Shankar. Miss Conception will be offersing services
from image consulting, personal styling and shopping, to hair and makeup.
Accompanying
Shankar, were more favorites of Degrassi, Samantha Munro and Lyle O’Donohue. 613 Style hosted this event at Kinki Restaurant’s patio. It
was a beautiful, Miami-like version of a patio belonging to an Asian-Fusion
restaurant. There were comfy red couches you could plop down on, two private
tables at the back with curtains flowing, and faux bamboo sticks on the wall,
separating the event from the chaos outside.
Celebrating Shankar’s pre-launch, besides her friends,
family, and co-stars, were fans, designers, photographers, and bloggers. That
explains their noticeably great sense of style. Hosts made sure each of us had
a chance to mingle, and take pictures with the Degrassi stars.
During Shankar’s speech, she shares her first experience
with beauty. “I started competitive ballet when I was three-years old, so you
can imagine how much makeup I’d have on.” Eventually, Shankar preferred to do
her own hair and makeup for competitions. Through word of mouth, her talent was
in demand, which influenced the start of Miss Conception.
Miss Conception’s dolls will not only offer their services
in Ottawa, but Toronto, Los Angeles and New York City. They are set to launch
in the fall and will work with any budget. It’s the perfect time, considering many will
need assistance for their new back-to-school look or first party of the year.
Shankar, both flawless and fabulous, will surely make Miss
Conception a success. Aside from her many talents and sense of style, she’s
sweet, amiable, and won’t make others feel intimidated by her stardom. It will
be a dream come true to many, helping them discover their inner sense of style
and confidence.
Shankar’s dress was both sophisticated and flirty. I love
how her coral lipstick matches her eye shadow, yet it’s very subtle. Her sleek,
high, ponytail emphasizes her youthfulness.
-Lisa Tanh
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